X MAKES ITS VERTICAL VIDEO FEED ADS AVAILABLE TO ALL ADVERTISERS

Summary from the TLDR Marketing newsletter

X is expanding access to its new vertical video ads, which are displayed within its dedicated video feed. The platform claims that 100 million users now engage with vertical video in the app every day. Based on its testing, X users are 7 times more likely to engage with an ad in vertical video compared to the same ad on the Home Timeline, while early adopters have seen 14% lower CPMs on average compared to ads in the Home Timeline.