YOU'VE GOT MAIL: SHOULD YOU RE-UNLOCK DIRECT MAIL IN THE DIGITAL WORLD?

Summary from the TLDR Marketing newsletter

A physical mail strategy may seem outdated in a digital-centric world, but there are unique advantages that make it worth considering. For instance, physical mail offers more personalized engagement, is perceived as less intrusive, and has great synergy with digital efforts for cross-channel effectiveness. There are potential drawbacks to keep in mind, including slower response times, higher costs, and difficulties in tracking results.