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Amazon has launched ads on Prime Video in the US, introducing an ad-supported tier alongside the subscription model. Prime members are automatically included in the ad tier and have the option to pay extra for an ad-free experience. Advertisers can select from three buying options, with prices ranging from $26 base CPM to commitments between $600,000 and $8 million for exclusive sponsorships.
Apple’s proposed Core Technology Fee for third-party app stores in the EU, which includes a €0.50 charge for each annual app install after 1 million downloads, has sparked criticism from Epic Games, Spotify, and Microsoft. Microsoft is concerned about Apple’s 17% commission and the new policy’s impact on its upcoming Xbox mobile store. It emphasizes the need for a more inclusive future in app distribution.
Pinterest shares 4 tips on how to improve the performance of Pin listings and create a more responsive in-app presence. It recommends brands to include terms people use when searching for their products in their product listings. Using a mixture of broad and exact words and phrases will trigger more queries. Pinterest also advises tagging products into multiple levels of categorization as it’ll score more highly in relevant searches and shopping categories. However, brands should only list their products once in any given category.
Internal linking is important for SEO, but it also contributes to good website UX. A poor linking architecture will lead to users bouncing or feeling lost. Your website should make it easy for users to continue their flow and should ensure messaging coherence along the way. This post contains a framework for site structure and internal linking for optimal UX and SEO.
This post contains 3 retargeting ad formats meant for prospects who have visited a high-intent page but haven't taken the next step. Say exactly what they have in mind, plus your differentiator to get them to take action. Show them a case study with real numbers so they can visualize a tangible outcome. Mention what they'll get if they hop on a call with you so they see the value in taking that step.
Generic navigation labels, like “Products” and “Solutions,” are unhelpful to users. Instead, make the labels specific and descriptive so visitors know what you do and where to click. Homepage slideshows are distracting and take visitors away from your one key message. It’s more effective to make the top of the homepage simple and descriptive. Brightly colored social icons on conversion pages are distracting and illogical. Placing these icons in the footer is a better option.
Bluesky, a decentralized social media platform, boasts a robust feature set, including a user-driven moderation system, interaction controls like moderation lists and reply settings, and unique customization options. This guide provides a feature comparison chart between Bluesky, X, and Threads based on user experience, moderation, content structure, privacy, and data collection.
Tinuiti’s Q4 2023 Digital Ads Benchmark Report analyzes trends across major platforms like Facebook, Instagram, Amazon, Google, and YouTube. It covers trends such as increased spending on Meta properties, the rise of AI-powered campaigns, and shifts in ad placement preferences.
This post outlines the indicators of a poorly run Growth function. Chasing new users and revenue without considering churn or retention is like filling a bucket with a giant hole at the bottom. Fixating on ‘hacks’ leads to desperate product experiences rather than a sustainable and defensible growth engine. Focusing only on quantitative data and choosing not to speak with customers will cap your optimization opportunities. To cure these symptoms, leadership must commit to a long-term strategy and invest in understanding the company’s unique growth needs.
Positive friction is adding both value and effort to a user’s experience at the same time. It can contribute to user retention and engagement. For instance, Duolingo's experiments with streak screens and additional clicks resulted in both short-term and long-term retention gains. Other positive friction examples include fitness apps Rise and Loona using extensive onboarding flows to enhance personalization and increase their perceived product value.
YouTube has launched AdBlitz hub, a place where all the Super Bowl ads will be displayed before, during, and after the game. The campaigns will be sorted by category, for example, “Comedy Ads”, “Dramatic Ads”, and “Inspirational Ads”.
Arc Search, a new mobile browser, integrates an AI-powered feature called "Browse for me" to summarize web pages and offer a streamlined search experience.