The Daily Index — Friday, January 12, 2024 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

META’S NEW DISCLOSURE REQUIREMENTS FOR DIGITALLY ALTERED AD CONTENT ARE NOW IN EFFECT

Advertisers now looking to run Meta ads about social issues, elections, and politics have to indicate whether their ad contains realistic images, videos, or audio that were digitally created or altered by AI or other methods. Advertisers can update their previously launched campaigns with the new AI disclosure tag.

socialmediatoday.com · 2 min

TLDR Marketing

VISA DEBUTS WEB3 LOYALTY PROGRAM FOR BRANDS

Visa has partnered with Web3 engagement company SmartMedia Technologies to create a new customer loyalty offering. Brands using the service can provide incentives within digital experiences, such as augmented reality treasure hunts and gamified giveaways. The service comes with a tool that creates digital wallets for customers so they can store loyalty incentives for online and offline travel, sports, or other experiences.

paymentsdive.com · 2 min

TLDR Marketing

BOOST CONVERSIONS BY TARGETING THE FOLLOWERS OF YOUR PODCAST GUESTS

B2B sales and marketing software company lempire wanted to boost outreach reply rate and convert more customers, so the CEO interviewed guests within the industry on the company's podcast and then cut up bite-sized clips from each show that the guests would naturally want to share on social media. The team then reached out to anyone who liked, shared, or commented on the guest’s post, using it as a form of social proof. This resulted in a pool of new leads with an above-average reply rate.

cxl.com · 3 min

TLDR Marketing

110 SOCIAL MEDIA HOOKS

Effective scroll-stopping hooks create just the right amount of curiosity and mystery and are short, sweet, and to the point. This post contains 100+ social media hooks that can be used for reels, TikTok, or post captions.

bit.ly · 9 min

TLDR Marketing

12 OUTSTANDING COPYWRITING EXAMPLES THAT GENERATE SALES

This article discusses outstanding copywriting examples across different platforms. It analyzes successful landing pages for courses, exemplary website copy, attention-grabbing social media posts, and effective email marketing strategies. The key takeaways underscore the importance of clarity, relatability, and continuous improvement in honing copywriting skills.

copyblogger.com · 12 min

TLDR Marketing

SUBSCRIPTION METRICS 101: HOW TO SET UP A BASIC METRICS HIERARCHY

Companies that are great at developing tech products have clearly defined metrics, review those metrics regularly, and try to determine how their work impacts those metrics. The basic hierarchy of metrics that subscription products should use cover 3 categories, each with several primary and secondary metrics. First, how well the product attracts new users is measured with metrics like Conversion Rate to Paid and Trial Start Rate. How long users stay in the product is measured with Lifetime Value and various types of retention metrics on a cohort basis. Finally, how customers leave the product can be monitored with metrics like Churn Rate and “Happy” Cancellation Rate.

subscriptionindex.com · 9 min

TLDR Marketing

COPYWRITING CASE STUDY: IT’S WHAT YOU DON’T KNOW THAT HURTS YOU

This article dissects the copywriting of an envelope from the mid-1990s that promoted a book about money. The first job of copywriting is to be noticed - this envelope immediately grabs your attention with the word “Money” as the headline. It continues with a subheading that conjures fear, curiosity, and expectation – appropriate for targeting an audience struggling with their finances. The copy strikes a balance between curiosity and benefits and leaves readers with a clear call to action.

conversion-rate-experts.com · 3 min

TLDR Marketing

HOW INSTAGRAM’S ALGORITHM WORKS

This post outlines how Instagram ranks posts on Feed, Stories, Explore, and Reels. The algorithm considers of various factors, including engagement history, activity, and interactions. You can’t “beat the algorithm”, but you can understand how the algorithm works, know your audience’s wants, needs, and desires, and provide value.

linkedin.com · 2 min

TLDR Marketing

TOPGOLF’S CHEEKY LINKEDIN POSTING FOR TIGER WOODS

Topgolf’s Marketing Director posted a LinkedIn job posting immediately after Tiger Woods parted ways with Nike after 27 years together as an apparel partner. The witty posting specifically targets Tiger Woods as “Global Head of Footwear and Apparel”.

linkedin.com · 1 min

TLDR Marketing

NETFLIX'S AD TIER HITS 23 MILLION MONTHLY ACTIVE USERS, ADDS PAUSE ADS

With 23 million monthly active users on its ad tier, Netflix plans to launch pause ads globally soon. Netflix is aiming to address scale concerns and capitalize on the growing interest in ad-supported streaming plans.

adweek.com · 2 min

TLDR Marketing

EVERYTHING WE KNOW SO FAR ABOUT THE ADS IN SUPER BOWL 58

One of the biggest marketing events is one month away. The Super Bowl will take place in Las Vegas for the first time. Apple Music is sponsoring the halftime show, which will feature a performance by Usher. Other brands committed to the game include BMW, M&Ms, TurboTax, and Pringles.

marketingbrew.com · 3 min

TLDR Marketing

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