VISA DEBUTS WEB3 LOYALTY PROGRAM FOR BRANDS

Summary from the TLDR Marketing newsletter

Visa has partnered with Web3 engagement company SmartMedia Technologies to create a new customer loyalty offering. Brands using the service can provide incentives within digital experiences, such as augmented reality treasure hunts and gamified giveaways. The service comes with a tool that creates digital wallets for customers so they can store loyalty incentives for online and offline travel, sports, or other experiences.