BOOST CONVERSIONS BY TARGETING THE FOLLOWERS OF YOUR PODCAST GUESTS

Summary from the TLDR Marketing newsletter

B2B sales and marketing software company lempire wanted to boost outreach reply rate and convert more customers, so the CEO interviewed guests within the industry on the company's podcast and then cut up bite-sized clips from each show that the guests would naturally want to share on social media. The team then reached out to anyone who liked, shared, or commented on the guest’s post, using it as a form of social proof. This resulted in a pool of new leads with an above-average reply rate.