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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Crypto · 9 stories
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  3. Page 3: TLDR AITLDR AI · 11 stories
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  9. Page 9: TLDR MarketingTLDR Marketing · 14 stories
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Daily Edition · Page 9

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

WHY BRAND MARKETING IN 2024 MAY RECLAIM ITS GLORY DAYS

Fashion companies are set to revive brand marketing in 2024, steering away from the dominance of performance marketing. With increased privacy regulations and higher costs, 72% of fashion marketers plan to spend more on brand advertising to engage shoppers. Other trends gaining traction are identity revamps to cater to younger generations, an increase in storytelling and emotional affinity, and a focus on cross-funnel strategies in developing long-term brand stories.

businessoffashion.com · 5 min

TLDR Marketing

HOW HUBSPOT DELIGHTS THEIR CUSTOMERS

HubSpot uses a Hierarchy of Customer Delight framework to ensure it meets its users’ needs. Survival and support are at the foundation—it’s making sure the product works and providing support if something goes wrong. The next level is community and making customers feel seen and heard. The highest level of the hierarchy is understanding what motivates your biggest fans and enabling them to become even better versions of themselves. For example, HubSpot enables passionate customers to "become their final form" by having them teach boot camps for HubSpot Academy.

news.marketingpowerups.com · 4 min

TLDR Marketing

HOW TO PRICE A NEW PRODUCT WITH VALUE WALKS

Companies often leave money on the table by setting prices solely based on costs. An alternative to that is to use Value-Based pricing, where the price is set by the value to the end customer. 'Value Walks' is a method to define the price based on how much customers value your product. Starting from the price of the next best alternative (NBA), you can add or remove a certain dollar amount depending if your features are better or worse than the NBA.

open.substack.com · 4 min

TLDR IndexPage 9