WHY BRAND MARKETING IN 2024 MAY RECLAIM ITS GLORY DAYS

Summary from the TLDR Marketing newsletter

Fashion companies are set to revive brand marketing in 2024, steering away from the dominance of performance marketing. With increased privacy regulations and higher costs, 72% of fashion marketers plan to spend more on brand advertising to engage shoppers. Other trends gaining traction are identity revamps to cater to younger generations, an increase in storytelling and emotional affinity, and a focus on cross-funnel strategies in developing long-term brand stories.