HOW HUBSPOT DELIGHTS THEIR CUSTOMERS

Summary from the TLDR Marketing newsletter

HubSpot uses a Hierarchy of Customer Delight framework to ensure it meets its users’ needs. Survival and support are at the foundation—it’s making sure the product works and providing support if something goes wrong. The next level is community and making customers feel seen and heard. The highest level of the hierarchy is understanding what motivates your biggest fans and enabling them to become even better versions of themselves. For example, HubSpot enables passionate customers to "become their final form" by having them teach boot camps for HubSpot Academy.