The Daily Index — Tuesday, December 5, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

KEY HIGHLIGHTS OF HOOTSUITE’S 2024 SOCIAL MEDIA TRENDS REPORT

Hootsuite’s survey revealed that audiences aren’t embracing AI-generated content as much as marketers are flocking to use it. 62% of consumers say they’re less likely to engage with and trust content if they know it was created by AI. Brands plan on decluttering their social platform mix in 2024. They’ll be focusing efforts on top-performing channels based on ROI.

hootsuite.com · 7 min

TLDR Marketing

GMAIL’S AI-POWERED SPAM DETECTION IS ITS BIGGEST SECURITY UPGRADE IN YEARS

Gmail's spam filters received a substantial upgrade through RETVec, a new text classification system. It enhances the platform's ability to tackle "adversarial text manipulations" often used in spam emails. This type of manipulation is characterized by special characters, emojis, and typos previously challenging for machines to comprehend. RETVec showed a 38% improvement in spam detection and a 19% reduction in false positives.

arstechnica.com · 3 min

TLDR Marketing

BOOST CTR AND CVR OF SHOPPING ADS WITH GMC PROMOTIONS

“Promotions” is a feature in Google Merchant Center that allows offers to be shown below Shopping Ads. It shows up as a clickable link or a promotion badge and is not the same thing as a “sale” annotation. The promotion can be an amount off, a percentage off, a free gift, or free shipping. This feature is a powerful way to improve click-through and conversion rates.

ppcmastery.com · 3 min

TLDR Marketing

CHATGPT PROMPTING CHEAT SHEET

The ultimate cheat sheet to master ChatGPT prompting. It includes steps in creating a chain prompt, 10 best prompting tools, and general prompts for marketers.

linkedin.com · 1 min

TLDR Marketing

5 EXCEL AND GOOGLE SHEETS TRICKS EVERY SEO SHOULD KNOW

Useful tips include merging multiple Excel files, employing macros for spell checking, detecting languages, counting cells by color, and using ArrayFormula in Google Sheets for streamlined data analysis and calculations.

searchengineland.com · 9 min

TLDR Marketing

8 SUPER-HELPFUL AI FEATURES IN GOOGLE ADS

These features cover AI-powered search campaigns for strategic targeting, Performance Max AI's broad reach and audience exploration, Google Analytics 4's predictive capabilities, and more.

wordstream.com · 5 min

TLDR Marketing

GOOGLE IN VIDEO MODE NOW ONLY SHOWS PAGES WHERE VIDEO IS THE MAIN CONTENT

Google made a change to only show video thumbnails next to results on the main Google Search results page when the video is the main content of a page earlier this year. This change now extends to search results in Video mode. Videos that aren’t the main content of the page will appear as “No video indexed” in Search Console—resulting in a decrease in the number of video impressions in the performance, video indexing, and video rich results reports.

developers.google.com · 2 min

TLDR Marketing

DON’T EXTEND A PAID MEDIA AGENCY PARTNERSHIP JUST BASED ON RESULTS

Past results from working with an agency don’t always predict future results. It’s critical to look at the environment in which the agency has produced results. For example, restructuring your ads account and refreshing creative one time will work initially but will not continue to provide growth. Good agencies will be consistently testing and the ones driving new ideas and learnings.

linkedin.com · 1 min

TLDR Marketing

7 INSIGHTS FOR THRIVING AS A CREATOR, STRAIGHT FROM THE EXPERTS

The creator economy is booming, with over 50 million creators worldwide. It is predicted to reach $250B in 2023. This article shares 7 insights distilled from industry experts including the significance of platform proficiency, developing an authentic niche, and crafting binge-worthy content while maintaining consistency.

blog.hubspot.com · 5 min

TLDR Marketing

WARMLY’S PATH FROM 0 TO 100+ PAYING CUSTOMERS

Summary unavailable

growthunhinged.com · 11 min

TLDR Marketing

HOW TO FORGE YOUR BRAND POSITIONING

Brand touch points can be used to forge market positioning. This includes the design you use, emails you send, content you share, and events you organize.

linkedin.com · 3 min

TLDR Marketing

5 IMAGES THAT’LL MAKE YOU A BETTER WRITER AND MARKETER

This post discusses the feelings color wheel, powerful cognitive biases, Stephen King’s writing rules, Cashvertising’s LF8 and 9 wants, and Cialdini’s 7 persuasion principles.

linkedin.com · 3 min

TLDR Marketing

HOW KIT-KAT MADE CHOCOLATE PART OF RAMADAN

A marketing case on how Kit-Kat set out to create a chocolate that celebrates Ramadan.

bit.ly · 4 min