BOOST CTR AND CVR OF SHOPPING ADS WITH GMC PROMOTIONS

Summary from the TLDR Marketing newsletter

“Promotions” is a feature in Google Merchant Center that allows offers to be shown below Shopping Ads. It shows up as a clickable link or a promotion badge and is not the same thing as a “sale” annotation. The promotion can be an amount off, a percentage off, a free gift, or free shipping. This feature is a powerful way to improve click-through and conversion rates.