DON’T EXTEND A PAID MEDIA AGENCY PARTNERSHIP JUST BASED ON RESULTS

Summary from the TLDR Marketing newsletter

Past results from working with an agency don’t always predict future results. It’s critical to look at the environment in which the agency has produced results. For example, restructuring your ads account and refreshing creative one time will work initially but will not continue to provide growth. Good agencies will be consistently testing and the ones driving new ideas and learnings.