The Daily Index — Friday, November 10, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

META AND AMAZON TEAM UP ON NEW IN-APP SHOPPING FEATURE ON FACEBOOK & INSTAGRAM

A collaboration between Meta and Amazon will enable US customers to seamlessly link their Meta accounts to their Amazon accounts, enabling shopping directly through the social media apps. The integration provides real-time pricing, Prime eligibility, delivery estimates, and product details. It is mutually beneficial for both companies, bringing enhanced ad targeting and optimization for Meta and more transactions for Amazon.

techcrunch.com · 3 min

TLDR Marketing

THE DIRE STATE OF B2B MARKETING ATTRIBUTION – AND THE FUTURE

Most B2B brands have limited attribution due to complex customer journeys, the role of purchasing committees, low data volume, and multiple acquisition targets. Moreover, touch-based attribution is flawed and is being eliminated by laws and policies. The future for B2B is Marketing Mix Modeling (MMM), which is a type of statistical analysis that provides insights into how marketing activities affect sales performance. The article includes more detail on how it works.

elenaverna.substack.com · 7 min

TLDR Marketing

3 MISTAKES TO AVOID WITH YOUR WEBSITE HERO MESSAGE

When crafting hero messaging for your startup’s homepage, don’t use branded terminology, high-level capabilities or use cases, or broad benefits. Make it easy for prospects to understand what your product or service does, who it’s for, and its main capabilities. Save or zoom into the visual diagram included in the post for better legibility.

linkedin.com · 2 min

TLDR Marketing

INCREASING SEO TRAFFIC BY SIMPLY DISPLAYING MORE POSTS ON THE BLOG PAGE

Crawl depth refers to the distance from the root of a website’s architecture (normally the homepage) to a specific page. A SaaS brand was able to increase organic traffic to its blog by effectively reducing the crawl depth of its posts. They achieved this by increasing the number of posts displayed on the blog page from 9 posts to 99 per page. After 30 days the blog traffic increased by 23%.

cxl.com · 5 min

TLDR Marketing

7 STEPS TO CREATE AN ICP PLAYBOOK

Defining your ideal customer profiles (ICPs) and bucketing existing customers in their respective profiles make writing ads, landing pages, and sales decks easier. When creating an ICP playbook, identify your points of contact and their designations, frame the personas, pick a core problem for each persona, and convert the problem into a benefit.

linkedin.com · 2 min

TLDR Marketing

CAPTIONS.AI: A REVIEW

Captions.ai adds eye-catching captions to videos. It has a suite of AI editing features and can dub voices into 27 languages. This post shares its most valuable features with a few caveats and alternative video editing apps. Captions.ai is currently only available on iOS with a free trial available.

wondertools.substack.com · 5 min

TLDR Marketing

INVIDEO: USER DEMO VIDEO

InVideo creates videos with text prompts. It generates scripts, creates scenes, and adds voiceovers. This post covers step-by-step how this user created a video in under 6 minutes. A demo video is also included. InVideo has a free trial available.

linkedin.com · 2 min

TLDR Marketing

SEMRUSH’S 2024 SOCIAL MEDIA TRENDS REPORT

This report contains 5 key insights and tips for brand visionaries when planning their 2024 social media strategies. It covers boosting social rank with authenticity and presents a deep dive into the era of content creator stardom and the implications of generative AI. The report predicts that TikTok and LinkedIn will rule in 2024.

lp.semrush.com · 16 min

TLDR Marketing

IT’S ‘GOOG’ ENOUGH

A think-piece on the increasing problem of unreliable, mediocre, or low-quality online content. It suggests that Google needs to address this issue by reducing clutter on search result pages, deploying generative content signals, and creating non-standard syntax signals to identify human content.

blindfiveyearold.com · 26 min

TLDR Marketing

THE CONTENT BRAND FRAMEWORK: HOW TO DIFFERENTIATE YOUR COMPANY WITH CONTENT

Every brand wants to create a narrative that separates them from their competition. Drift separated itself from all other chatbots by creating the concept of ‘conversational marketing’ and evangelizing it through content. Clearscope’s founder established their unique expertise by analyzing case studies on search intent and content optimization. Grow and Convert differentiated its brand by coining the term ‘pain point SEO.’ Any brand can do this by first identifying its core differentiators and then creating content that explains and supports them.

growandconvert.com · 14 min

TLDR Marketing

WHEEL CHART OF 150 WORDS THAT EVOKE EMOTIONS IN COPYWRITING

A colored wheel chart of “emotion words” that’s useful when writing powerful stories that evoke emotion.

linkedin.com · 1 min

TLDR Marketing

USE CHATGPT TO BREAK DOWN CUSTOMER REVIEWS

ChatGPT can analyze hundreds of customer reviews and filter responses by pain points, triggers, failed attempts, transformations, golden nuggets, and objections.

linkedin.com · 1 min

TLDR Marketing

7 THANKSGIVING EMAIL EXAMPLES YOU CAN COPY

Brands should consider Thanksgiving as a separate holiday from Black Friday.

drip.com · 7 min