THE CONTENT BRAND FRAMEWORK: HOW TO DIFFERENTIATE YOUR COMPANY WITH CONTENT

Summary from the TLDR Marketing newsletter

Every brand wants to create a narrative that separates them from their competition. Drift separated itself from all other chatbots by creating the concept of ‘conversational marketing’ and evangelizing it through content. Clearscope’s founder established their unique expertise by analyzing case studies on search intent and content optimization. Grow and Convert differentiated its brand by coining the term ‘pain point SEO.’ Any brand can do this by first identifying its core differentiators and then creating content that explains and supports them.