TLDR Marketing · STRATEGIES & TACTICS

INCREASING SEO TRAFFIC BY SIMPLY DISPLAYING MORE POSTS ON THE BLOG PAGE

cxl.com5 min read

Summary from the TLDR Marketing newsletter

Crawl depth refers to the distance from the root of a website’s architecture (normally the homepage) to a specific page. A SaaS brand was able to increase organic traffic to its blog by effectively reducing the crawl depth of its posts. They achieved this by increasing the number of posts displayed on the blog page from 9 posts to 99 per page. After 30 days the blog traffic increased by 23%.