The Daily Index — Thursday, November 2, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

FACEBOOK OWNER META FACES EU BAN ON TARGETED ADVERTISING

The European data regulator plans to extend a ban on "behavioral advertising" on Facebook and Instagram from Norway to all 30 European Union countries. This is a setback for Meta Platforms. A violation could lead to fines of up to 4% of its global turnover. Meta has said it will offer users in the EU the option to consent and introduce a subscription model in November to comply with regulatory requirements.

reuters.com · 2 min

TLDR Marketing

GOOGLE ADDS NEW DISPLAY OPTIONS TO HELP RETAILERS MAXIMIZE THEIR HOLIDAY SALES PUSH

Google is rolling out new tools to help businesses maximize their sales potential in the holiday push, including small business tags to improve discovery, new AI creation tools for product images, and additional Knowledge Panel info.

socialmediatoday.com · 3 min

TLDR Marketing

HOLIDAY SHOPPERS POISED TO SPEND MODERATELY THIS SEASON

Americans’ gift-buying intentions in October point to less robust holiday sales this year than last. Consumers plan to spend an average of $923 on gifts this season—a 1% decrease from the year before. Nearly 9 in 10 adults say they will spend something on Christmas or other holiday gifts this year.

news.gallup.com · 3 min

TLDR Marketing

EFFECTIVE WAYS TO INCENTIVIZE EARLY ADOPTERS OF A NEW PRODUCT

Early adopters provide valuable feedback, word-of-mouth, and social proof. Ways to incentivize early adopters to use your product include granting exclusive access, providing discounts or rewards, soliciting feedback and testimonials, and delivering value through gamification, education, or personalization. User communities are also a great way to co-create the product together with customers.

linkedin.com · 13 min

TLDR Marketing

GUIDE: 101 LANDING PAGE OPTIMIZATION TIPS

This guide provides an extensive list of best practices and recommendations to help marketers reduce bounce rates and increase conversions. It contains 101 tips including best practices for optimizing landing pages, mistakes to avoid, and tips on measuring performance.

unbounce.com · 39 min

TLDR Marketing

23-STEP SEO BLOG POST CHECKLIST

Blog posts are effective at bringing in additional SEO traffic, but getting them to rank can be a challenge. This 23 item checklist ensures your blog post has the best chance of ranking. It includes 5+ internal links, submitting to GSC, frontloading critical information, and nailing search intent.

linkedin.com · 3 min

TLDR Marketing

PATH TO GTM WITH VS. WITHOUT PRODUCT MARKETING

A visual comparison of what GTM looks like with or without product marketing. The flowcharts show that when product marketers work alongside product managers and have a seat in building product roadmaps, it leads to better customer LTV, lower CAC, and higher lead-to-win rates.

linkedin.com · 1 min

TLDR Marketing

THE MODERN & FUTURE GROWTH ERA

This article describes how Growth as a discipline has developed since 2018 and how it’ll evolve in the future. No longer are growth teams just a single individual. Instead, the majority of growth teams have up to 20 members. The AARRR funnel framework has been gradually supplanted by the growth loops framework. The future of Growth will rely on robust growth models, where AI and no-code empower individuals, but the core principles of Growth will remain unchanged.

thegrowthmind.substack.com · 10 min

TLDR Marketing

THE PEOPLE WHO RUINED THE INTERNET

This think piece explores the complex world of SEO and how it has evolved over the years. It delves into the history of SEO practices, the role of major search engines like Google, and the ethical and practical challenges SEO professionals face. It also questions the potentially negative impact of SEO on online information and user experience.

theverge.com · 30 min

TLDR Marketing

UNDERSTAND, IDENTIFY, AND EXECUTE

Failing to fully understand its growth problem led to Reddit building a feature that ultimately got canned.

creatoreconomy.so · 4 min

TLDR Marketing

84% OF CONSUMERS WANT TO BUY FROM SMALL BUSINESSES THIS HOLIDAY SEASON

87% of consumers said they are more likely to return at other times throughout the year after buying from a small business during the holidays.

martech.org · 2 min