EFFECTIVE WAYS TO INCENTIVIZE EARLY ADOPTERS OF A NEW PRODUCT

Summary from the TLDR Marketing newsletter

Early adopters provide valuable feedback, word-of-mouth, and social proof. Ways to incentivize early adopters to use your product include granting exclusive access, providing discounts or rewards, soliciting feedback and testimonials, and delivering value through gamification, education, or personalization. User communities are also a great way to co-create the product together with customers.