The Daily Index — Monday, October 9, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

X ROLLS OUT NEW AD FORMAT THAT CAN’T BE REPORTED OR BLOCKED

X has started serving users with a new ad format that can’t be reported or blocked. These ads lack any disclosure of the advertiser's identity and do not indicate that they are advertisements. It’s raising concerns about transparency and the platform's struggle to attract advertisers.

mashable.com · 6 min

TLDR Marketing

GOOGLE AND YAHOO TO REQUIRE EMAIL SENDER AUTHENTICATION

Starting in early 2024, Gmail, Yahoo, and AOL email clients will automatically mark messages from non-compliant senders as spam. This means email senders must implement by 2024 the Sender Policy Framework or DomainKeys Identified Mail and Domain-based Message Authentication, Reporting, and Conformance records. The policy applies to both transactional and marketing emails.

practicalecommerce.com · 2 min

TLDR Marketing

6 COPYWRITING FORMULAS FOR WRITING EFFECTIVE ADS

This chart provides 6 formulas and examples for writing ad copy. Examples include the SLAP formula (Stop, Look, Act, Purchase), the 4Cs framework (Clear, Concise, Compelling, Credible), and the FAB way (Features, Advantages, Benefits).

linkedin.com · 1 min

TLDR Marketing

7 INFLUENCER MARKETING CAMPAIGN TIPS FROM A DISNEY MARKETING ALUM

82% of consumers trust the opinions they see on social media channels, making influencer marketing vital to your entire marketing plan. Campaign tips include evaluating your company’s influencer marketing tools, working with nano/micro-influencers over macro/mega-influencers, using your existing fans as brand advocates, and never making your sponsored content seem organic.

convinceandconvert.com · 7 min

TLDR Marketing

CRO TOOL STACK

This post contains a list of 16 CRO tools, including UsabilityHub for preference testing, Convert.com for A/B testing, and Microsoft Clarity for visual analysis.

linkedin.com · 1 min

TLDR Marketing

EQUIVALENCE

This mapping shows how to get the same data from the GA API as you transition from Universal Analytics to Google Analytics 4. Note that several metrics and dimensions in UA are named differently in GA4.

developers.google.com · 1 min

TLDR Marketing

THE ULTIMATE GUIDE TO Q4 SUCCESS ON AMAZON

This guide discusses strategies for success on Amazon, emphasizing the "3 R's" approach: Rank, Reviews, and Relevance. It highlights the importance of optimizing product listings, accumulating positive reviews, and ensuring relevance to keywords and categories. Additionally, it provides insights into promotion strategies, main sales day strategies, advertising and creative strategies, and inventory management.

almund6ef.substack.com · 5 min

TLDR Marketing

SANDBOX

Google's Privacy Sandbox APIs, aimed at replacing third-party cookies in Chrome, were made generally available in early September, prompting questions about their functionality. In this article, the product manager for the Privacy Sandbox addresses queries regarding the timeline for cookie deprecation, the Protected Audiences API, bidding on Protected Audiences through Prebid, frequency capping, measurement and attribution API, and the use of Google's Ads Data Hub.

adexchanger.com · 4 min

TLDR Marketing

2023

This report by Wordstream gives a peek into how over 300 digital agencies operate, use their resources, and service clients. It can illuminate some areas to focus on improving or streamlining during your 2024 planning. Takeaways include the varied tech stack agencies are using, landing page creation being the top creative service sought for, and PPC management being the most time-consuming part of an agency’s work.

wordstream.com · 5 min

TLDR Marketing

HOW DEATH WISH COFFEE GREW THEIR BUSINESS 100X

After many failed attempts at various marketing tactics, the founder of Death Wish Coffee had his coffee featured on Good Morning America and won a free Super Bowl ad, which skyrocketed the business.

twitter.com · 1 min

TLDR Marketing

THE SECRETS BEHIND REVOLUT’S $33B VALUATION

Revolut’s success can be attributed to 2 growth loops that helped it expand its user base by 250X in 6 years. The company made its product viral through referral programs.

linkedin.com · 1 min