7 INFLUENCER MARKETING CAMPAIGN TIPS FROM A DISNEY MARKETING ALUM

Summary from the TLDR Marketing newsletter

82% of consumers trust the opinions they see on social media channels, making influencer marketing vital to your entire marketing plan. Campaign tips include evaluating your company’s influencer marketing tools, working with nano/micro-influencers over macro/mega-influencers, using your existing fans as brand advocates, and never making your sponsored content seem organic.