The Daily Index — Wednesday, October 4, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

Untitled entry

Meta is planning to offer ad-free access to its platforms in Europe for a monthly subscription fee of $14 for the Instagram app and $17 for both Facebook and Instagram on desktop. Users can still use the platforms for free but would need to consent to targeted advertising. This move follows discussions with EU regulators aiming to address concerns about the use of personal data for targeted ads.

arstechnica.com · 2 min

TLDR Marketing

INBOXES

Google is implementing stricter rules for bulk senders of emails in an effort to reduce spam and unwanted messages. Starting in 2024, bulk senders, defined as those sending over 5,000 emails to Gmail addresses in a day, will need to authenticate their emails, offer an easy unsubscribe option, and stay below a reported spam threshold.

techcrunch.com · 2 min

TLDR Marketing

HOW COGNISM INCREASED ENGAGEMENT ON LINKEDIN ADS BY 200%

Cognism found that its leads pipeline included more job titles than what was in its LinkedIn ads pipeline. This meant its targeting was too narrow and didn’t fully cover its ICP. Therefore, it switched from targeting by job titles to targeting by job functions and seniority and saw a 200% lift in engagement rate.

cxl.com · 2 min

TLDR Marketing

A CHECKLIST FOR THE ABOUT US PAGE THAT CONVERTS

Users that visit an About Us page spend 22% more time on a site and are 5X more likely to make a purchase. The page should include a strong headline, a compelling value proposition, a unique company story, social proof, and easy-to-follow CTAs. This information should be communicated concisely so that it gets the points across without overwhelming the user.

marketinginsidergroup.com · 5 min

TLDR Marketing

ENCOURAGE CUSTOMERS TO HOLD YOUR PRODUCT

Research shows that when people hold a product, they are up to 48% more likely to choose it or a product of the same shape and size. Brands like Apple are known for allowing customers to touch, hold, and interact with their products. These principles can be applied to online sales by showing a hand touching the product, a graspable product in the product’s field of vision, or providing vivid descriptions of how the product would feel when touched.

tips.ariyh.com · 5 min

TLDR Marketing

GOOGLE SEARCH STATUS DASHBOARD

This dashboard provides a history of official algorithm updates as well as current incidents related to crawling, indexing, and serving. If you notice issues with or changes to your SEO performance, this dashboard might provide insight into why. It also provides an RSS feed URL to help keep track of updates more easily.

linkedin.com · 1 min

TLDR Marketing

TOOLS USED FOR 1 SEO BLOG POST

This post shares 10 tools the author used to write a single blog post. There are also several other tool suggestions mentioned in the comment thread worth noting down.

linkedin.com · 1 min

TLDR Marketing

5 KEYS TO PERSUASION MARKETING

This author’s think piece is a self-reflection of lessons he picked up on persuasion marketing in his career. He provides anecdotes and examples from past brands he worked with to highlight 5 concepts: overcoming consumer indifference, storytelling trumping data, and the power of social comparisons, convenience, and effective messaging.

brandingstrategyinsider.com · 8 min

TLDR Marketing

5 WAYS TO MONETIZE DURING THE HOLIDAY SELLING SEASON

As inflation abates, consumers are reportedly still going to spend cautiously this holiday season. This article highlights the importance of emphasizing pricing and value propositions in ads and campaigns, personalizing offers via loyalty programs, and offering sustainable product fulfillment options.

uschamber.com · 4 min

TLDR Marketing

THE IMPLICATIONS OF GOOGLE USING CLICK DATA IN RANKING

Leaked documents in Google's antitrust lawsuit confirm that Google uses click data in its ranking algorithm, despite previous denials. This revelation reinforces the importance of design, user experience, and meaningful engagement in SEO efforts.

kevin-indig.com · 3 min

TLDR Marketing

OCTOBER 2023’S KEY EMAIL SUBJECT LINE WORDS

A fun graphic of the top email subject line words that increased open rates when used.

linkedin.com · 1 min

TLDR Marketing

ADVANCED B2B CHURN RATE BENCHMARKS FOR NERDS

A quick anecdote on PayPal, where revenue retention may be more important than customer numbers. This is true if you have value concentration in your customer base (e.g. making 80% of revenue from 20% of customers).

systm.co · 2 min