A CHECKLIST FOR THE ABOUT US PAGE THAT CONVERTS

Summary from the TLDR Marketing newsletter

Users that visit an About Us page spend 22% more time on a site and are 5X more likely to make a purchase. The page should include a strong headline, a compelling value proposition, a unique company story, social proof, and easy-to-follow CTAs. This information should be communicated concisely so that it gets the points across without overwhelming the user.