ENCOURAGE CUSTOMERS TO HOLD YOUR PRODUCT

Summary from the TLDR Marketing newsletter

Research shows that when people hold a product, they are up to 48% more likely to choose it or a product of the same shape and size. Brands like Apple are known for allowing customers to touch, hold, and interact with their products. These principles can be applied to online sales by showing a hand touching the product, a graspable product in the product’s field of vision, or providing vivid descriptions of how the product would feel when touched.