TIKTOK IS REPORTEDLY TESTING A PAID, AD-FREE VERSION OF ITS APP

Summary from the TLDR Marketing newsletter

TikTok is reportedly testing a paid ad-free version of its app, giving users the option to pay $4.99 a month to avoid seeing ads. This move is part of TikTok's efforts to diversify its revenue sources, including promoting its in-app marketplace and pushing ads and coupons to encourage purchases.