The Daily Index — Wednesday, September 27, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

SOCIAL APPS CONTINUE TO FACE CHALLENGES IN IMPLEMENTING SHOPPING

TikTok hasn’t yet been able to gain traction for its in-stream shops and sales promotions in Western markets. Despite promising growth in Asian countries, the app now faces challenges due to the Indonesian Government moving to ban the sale of goods on social media. If this trend continues, it could limit the ambitions of TikTok as well as Elon Musk’s “everything app”.

socialmediatoday.com · 4 min

TLDR Marketing

X IS WORST FOR DISINFORMATION, PER EU ANALYSIS

The European Union has criticized X for having the worst ratio of disinformation to legitimate content among mainstream social networks. This assessment was made during the testing phase of a new methodology aimed at combating disinformation. X has faced criticism for facilitating the spread of Kremlin propaganda and removing labels denoting state-affiliated media accounts, leading to a surge in propaganda. In the past, toxicity and harmful disinformation on X encouraged an advertiser exodus.

techcrunch.com · 4 min

TLDR Marketing

MACHINE

This guide includes 13 high-priority items to include on your brand’s use case or feature pages. The author used this structure to scale a SaaS from 100k users to 250k users within a year. The framework includes items such as breadcrumbs, an above-the-fold positioning statement, and an internal linking module to other resources/tools.

linkedin.com · 2 min

TLDR Marketing

HOW TO ADD AWKWARD KEYWORDS TO YOUR SEO CONTENT

Sometimes you run into awkward keywords or phrases that may be challenging to integrate naturally into a sentence. This guide provides 6 tips on how to work with awkward keywords without negatively impacting the human readers’ experience and affecting SERP results.

theblogsmith.com · 7 min

TLDR Marketing

HOW TO FIND AND EVALUATE TIKTOK INFLUENCERS ON BUZZSUMO

Buzzsumo’s TikTok Influencer Search tool allows you to find accounts based on keywords in recent posts or their bio, follower count, like count, and more. This is valuable when seeking out potential influencer marketing opportunities. Additionally, BuzzSumo's Chrome Extension enables you to see stats for the TikTok account you’re viewing.

buzzsumo.com · 5 min

TLDR Marketing

SURVEYMONKEY LAUNCHES NEW TOOL TO CREATE WEB FORMS

SurveyMonkey Forms allow users to create web forms using pre-built templates, customizable fields, and integrations with Zapier and Mailchimp. It also supports web embedding and workflow automation. Forms will be available in all paid SurveyMonkey plans at no extra charge and will also be offered as a standalone tool.

martech.org · 1 min

TLDR Marketing

TEXT

This meal-kit subscription service decreased its drop-off rate by 18% by making its CTA button text specific to the trial offer. The team had noticed a drop-off rate of 49% at the final step of their paid traffic funnel where the user confirms their order. They changed the CTA from “Confirm order at a discount” to “Confirm trial box order,” which removed hesitations about getting locked into a fixed period or subscription. This ultimately reduced the drop-off rate to 40% and in turn reduced CAC.

cxl.com · 2 min

TLDR Marketing

UNINTENDED LESSONS FROM MASTERCLASS

This article discusses the challenges faced by MasterClass, an online learning platform. Even though MasterClass excels in marketing and content production, drawing in high-profile instructors and delivering engaging lessons, it is having trouble sustaining growth and lowering its high churn rate. Despite having a good product-market fit, it was not successfully transitioning from B2C to B2B.

open.substack.com · 5 min

TLDR Marketing

HOW CODEACADEMY BOOSTED LTV WITH A SIMPLE PRICING TRICK

You can boost LTV with minimal effort by pricing your 12-month plan slightly more than your average LTV for monthly users.

linkedin.com · 1 min

TLDR Marketing

HIGH-CONVERTING COPY IS SIMPLE, NOT EASY

5 visuals that’ll teach you more about copywriting than your college writing class ever did.

linkedin.com · 1 min