UNINTENDED LESSONS FROM MASTERCLASS

Summary from the TLDR Marketing newsletter

This article discusses the challenges faced by MasterClass, an online learning platform. Even though MasterClass excels in marketing and content production, drawing in high-profile instructors and delivering engaging lessons, it is having trouble sustaining growth and lowering its high churn rate. Despite having a good product-market fit, it was not successfully transitioning from B2C to B2B.