SOCIAL APPS CONTINUE TO FACE CHALLENGES IN IMPLEMENTING SHOPPING

Summary from the TLDR Marketing newsletter

TikTok hasn’t yet been able to gain traction for its in-stream shops and sales promotions in Western markets. Despite promising growth in Asian countries, the app now faces challenges due to the Indonesian Government moving to ban the sale of goods on social media. If this trend continues, it could limit the ambitions of TikTok as well as Elon Musk’s “everything app”.