The Daily Index — Friday, September 22, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

GOOGLE: EXPECT MORE SIMPLIFICATION OF SEARCH RESULTS

Google has been removing SERP features that users don’t use or find useful. This includes the change to video thumbnails, removal of HowTo-rich results, and heavily reduced visibility of FAQ-rich results. Marketers should expect more simplification in Google results and avoid SEO strategies that rely on specific search features.

searchengineland.com · 2 min

TLDR Marketing

USERS CAN NOW CREATE MULTIPLE PROFILES ON FACEBOOK

Facebook now allows users to create multiple personal profiles in an effort to help users explore different interests or keep friends lists separate. Each profile will have a unique feed with relevant content, and users will be able to switch between profiles without having to log in. It is unclear how this impacts advertising. Privacy settings for each profile are managed independently and don’t carry over from the original profile.

techcrunch.com · 2 min

TLDR Marketing

YOUTUBE MADE A VIDEO EDITING APP—JUST LIKE TIKTOK

YouTube Create is launching in beta with the goal of simplifying video creation for YouTube Shorts in a bid to compete with TikTok. The app offers various video editing tools such as precision editing, automatic captioning, voiceover capabilities, and royalty-free music with beat-matching technology.

theverge.com · 2 min

TLDR Marketing

HOW TO FIND SEO CONTENT IDEAS ON REDDIT

Reddit keyword research involves searching for relevant subreddits, reviewing high-engagement posts, and determining which topics make sense for SEO content. You can then prioritize the topics by running them through keyword research tools like Related Subreddits Finder or Keyworddit.

semrush.com · 13 min

TLDR Marketing

4 AD STYLES TO TEST FOR QUICK WINS

This carousel outlines 4 ad creative styles that marketers can test on a small budget: native stories, features point outs, testimonials, and comparisons.

linkedin.com · 3 min

TLDR Marketing

COPY THIS 21-IN-1 CUSTOM PROMPT TO MAXIMIZE YOUR CHATGPT OUTPUTS

Use custom instructions in ChatGPT to avoid low quality outputs. This 21-line instruction to the AI tool helps produce high quality results, especially when creating content. Interesting excerpts from the prompt include “if you speculate or predict something, inform me” and “maintain neutrality in sensitive topics.”

linkedin.com · 1 min

TLDR Marketing

19 CONTENT MARKETING BEST PRACTICES TO PROPEL YOUR GROWTH

Good content marketing provides consumers with engaging and thoughtful stories that they’ll gladly give their attention and business to. This article highlights 19 best practices, for example, developing in-depth knowledge about your audience, carefully picking the platforms to use, and giving readers a reason to share your content.

marketinginsidergroup.com · 12 min

TLDR Marketing

HOW ONE BRAND DOMINATED THE MARKET THROUGH BACKLINKS

This case study outlines how a digital design tool brand improved its market position through a robust link-building strategy. Its actions included strategic partnerships that produced links, reverse engineering competitor backlinks, and directing links to high-value pages. The campaign earned over 630 high-quality links and put the site in a dominant position for high-growth keywords.

foundationinc.co · 12 min

TLDR Marketing

HOW GENERATIVE AI IS ELEVATING CREATIVITY IN THE WORKPLACE

Canva surveyed over 4000 global marketing and creative leaders to understand how generative AI is transforming their roles. This article contains several stats from the survey that show how marketers are addressing AI tool overload, managing AI risks with privacy, and fueling creativity with AI.

canva.com · 4 min

TLDR Marketing

YOUR BIGGEST AI MARKETING QUESTIONS ANSWERED BY GOOGLE EXPERTS

Google's experts address key AI marketing questions, emphasizing the importance of human-AI collaboration, data optimization, privacy, copyright adherence, and insights utilization.

thinkwithgoogle.com · 5 min

TLDR Marketing

GOOGLE'S SGE WILL BE FATAL FOR THIN AND AFFILIATE SITES

Google's search generative experience could have a significant impact on search traffic across various verticals, particularly for affiliate sites relying solely on keyword-rich content.

productledseo.substack.com · 3 min

TLDR Marketing

HOW TO SAVE TONS OF TIME WITH INSTAGRAM AUTO REPLY

A guide on Instagram's Auto Reply tool, covering pros and cons, examples, and step-by-step instructions on how to set it up.

blog.hootsuite.com · 6 min