TLDR Marketing · NEWS & TRENDS
GOOGLE: EXPECT MORE SIMPLIFICATION OF SEARCH RESULTS
Summary from the TLDR Marketing newsletter
Google has been removing SERP features that users don’t use or find useful. This includes the change to video thumbnails, removal of HowTo-rich results, and heavily reduced visibility of FAQ-rich results. Marketers should expect more simplification in Google results and avoid SEO strategies that rely on specific search features.