USERS CAN NOW CREATE MULTIPLE PROFILES ON FACEBOOK

Summary from the TLDR Marketing newsletter

Facebook now allows users to create multiple personal profiles in an effort to help users explore different interests or keep friends lists separate. Each profile will have a unique feed with relevant content, and users will be able to switch between profiles without having to log in. It is unclear how this impacts advertising. Privacy settings for each profile are managed independently and don’t carry over from the original profile.