The Daily Index — Thursday, September 14, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

PINTEREST UNVEILS NEW AD TOOLS AND CREATIVE OPTIONS

Pinterest announced a range of new ad products and display options, such as making its prominent Premiere Spotlight ad units available in more places in the app. It’s now possible to run similar-sized ads in user home feeds as well. Pinterest is also launching Showcase and Quiz in-stream ads, direct website linking, Salesforce and Adobe integrations, and a new tool for generating lifestyle imagery.

socialmediatoday.com · 3 min

TLDR Marketing

WHATSAPP CHANNELS LET YOU FOLLOW ACCOUNTS LIKE A SOCIAL MEDIA APP

WhatsApp is launching its Channels feature in over 150 countries. Channels allows users to follow artists, organizations, sports teams, and thought leaders, similar to following someone on social media platforms like Threads. The feature is designed to be privacy-centric and it features a directory to find channels and emoji reactions.

9to5google.com · 2 min

TLDR Marketing

9 STEP WEBSITE REDESIGN PROCESS

Website redesigns often go poorly due to disorganization or misordering of steps. This framework provides a clear outline for how to approach a redesign the right way. Importantly, companies should not begin working on visual design until content and architecture have already been established.

linkedin.com · 2 min

TLDR Marketing

9 AMAZON REVIEWS BEST PRACTICES TO BOOST SALES AND TRUST

Amazon reviews are crucial for sellers as they impact consumer trust, provide product information and quality assurance, and help build reputation. This article covers best practices, including leveraging Amazon Vine to get reviews on new and pre-release products, gathering competitive intelligence, and using third-party tools for advanced management.

searchengineland.com · 8 min

TLDR Marketing

YOUR GUIDE TO SAAS PACKAGING

SaaS packaging involves assembling features and services into various editions or SKUs that customers can purchase. This guide breaks down 9 best practices when it comes to launching a new product or adding new packages to an existing one. The recommendations include leaving room for selective and polarizing add-ons, making the engagement-driving features the most accessible, and ensuring each package serves a unique role in revenue generation.

growthunhinged.com · 7 min

TLDR Marketing

18 YOUTUBE SHORTS IDEAS FOR YOUR NEXT VIDEO

This article contains 18 YouTube Shorts ideas for content creators and small businesses looking to engage viewers using bite-sized videos. It emphasizes 5 key characteristics of good short-form videos: engaging storytelling, high-quality visuals and audio, relatability and authenticity, a clear call-to-action, and optimization for the platform and audience.

buffer.com · 8 min

TLDR Marketing

HOOTSUITE’S 2023 SOCIAL MEDIA CAREER REPORT

This report, based on a survey of 3800+ social marketers, looks at salaries, career progression, mental health, and more. It can be used as a career guide and contains a goldmine of industry stats and insights.

hootsuite.widen.net · 40 min

TLDR Marketing

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With the increase in smart bidding, broad match, and Performance Max, Google Ads is moving toward first-party data audiences. Enhanced Conversions work by sending hashed first-party conversion data from your website to Google, which then improves your bidding. This guide explains how to set this up within Google Analytics and Google Ads.

searchengineland.com · 4 min

TLDR Marketing

APPLE UNLOCKS FUTURE OF SUSTAINABILITY REPORTING VIA VIDEO

Apple showcased its eco-journey through a video called “Mother Nature”. The video highlights Apple’s promise to bring its carbon footprint to net zero by 2030. While the video reinforces Apple’s commitment to sustainability, the brand’s quirky humor via the characters shines through its storytelling.

medium.com · 2 min

TLDR Marketing

HOW TO WRITE MESSAGING TO CREATE DEMAND

This LinkedIn post outlines the differences between messaging for creating demand and messaging for capturing demand. Too often, marketing messages try to do both. Demand creation messages speak to the problems that surround the use case, while demand capture messages speak to the capabilities of the product that address those problems.

linkedin.com · 2 min

TLDR Marketing

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Bouncing refers to instances when visitors leave a webpage without further interaction. This article provides a formula to calculate the bounce rate and explains how Google Analytics 4 measures them. Additionally, it provides average bounce rate benchmarks by industry and tips to improve it.

martech.zone · 6 min

TLDR Marketing

TENNIS IS BACK: HOW SOCIAL MEDIA GASSED UP THE 2023 US OPEN

The 2023 US Open attracted 3.4 million viewers, a 27% increase YoY. It generated significant social media coverage by embracing TikTok and offering engaging content that made tennis more accessible and appealing to a broader audience.

blog.hubspot.com · 4 min

TLDR Marketing

COCA-COLA’S AI-GENERATED SODA TASTES LIKE MARKETING

Coca-Cola launched a new limited edition soda called Y3000, co-created by AI, that it claims to allow consumers to “taste the future”.

engadget.com · 1 min

TLDR Marketing

HOT COPY TIP: USE THE SAME WORDS REPEATEDLY

Don’t sacrifice clarity in an effort to make copy more interesting—use the words your customers understand and stick to those.

linkedin.com · 1 min