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THE DAILY INDEX

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Today’s Index

TIKTOK OFFICIALLY LAUNCHES IN-APP SHOPPING FEATURE

TikTok has officially launched its online shopping feature in the US, nearly a year after it first started testing the waters. The Chinese-owned app added a “shop” button to the homepage to bring its TikTok Shop service to more than 150 million users in the US. TikTok Shop will add in-feed videos and Live Shopping to its For You feed while also showcasing product reviews and connecting users with sellers for marketing opportunities.

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