YOUR GUIDE TO SAAS PACKAGING

Summary from the TLDR Marketing newsletter

SaaS packaging involves assembling features and services into various editions or SKUs that customers can purchase. This guide breaks down 9 best practices when it comes to launching a new product or adding new packages to an existing one. The recommendations include leaving room for selective and polarizing add-ons, making the engagement-driving features the most accessible, and ensuring each package serves a unique role in revenue generation.