The Daily Index — Wednesday, September 13, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

TIKTOK SHOP LAUNCHES IN US

TikTok Shop allows users to discover and shop for products directly within the TikTok app, with shoppable videos and live streams integrated into users' feeds. It offers tools for businesses to create custom product collections, a shop tab, and product recommendations. Additionally, the TikTok Shop Seller Center app allows merchants to connect directly from other e-commerce platforms like Shopify and Salesforce.

retaildive.com · 2 min

TLDR Marketing

VERIFICATION

Instead of simply submitting a suspension appeal to Google Ads, some advertisers will need to go through a verification process to be allowed to submit an appeal. Advertisers on monthly invoicing are exempt, and can directly appeal their account suspension. This rolls out on October 10, 2023.

searchengineland.com · 2 min

TLDR Marketing

THE ONLY 5 HOMEPAGE DESIGNS THAT WORK OVER AND OVER

Simple and familiar homepage designs are better for customer experience and conversions than overcrowded and unconventional designs. This article covers 5 tried-and-true design layouts with examples.

quicksprout.com · 10 min

TLDR Marketing

USE YOUR CUSTOMER SUCCESS TEAM FOR CAMPAIGN INSPO

Customer Success is a goldmine of knowledge that often gets overlooked by marketers. Build alignment by creating an FAQ list where CSMs add real questions from customers on an ongoing basis. Then, work with them to turn each of those questions into content that addresses those issues.

linkedin.com · 1 min

TLDR Marketing

MARKETING

A new report based on survey data from social media users and marketers shows that the most common reason for following a brand is to stay informed about new products or services. Additionally, users say the most memorable brands are those that respond to customers on social media. The report includes additional insights about AI use and content preferences.

socialmediatoday.com · 3 min

TLDR Marketing

A GUIDE TO MICRO-INFLUENCER MARKETING

Micro-influencers typically have up to tens of thousands of followers and are leveraged by brands to foster trust and close connections with their audiences. They’re often more cost-effective than mega-influencers. This guide covers the benefits of teaming up with micro-influencers, how to find the right ones to work with, and 7 brands that stand out in the micro-influencer landscape.

smartblogger.com · 7 min

TLDR Marketing

HOW WE DEALT WITH A CLIENT’S SEO NIGHTMARE

This X thread outlines in detail how an agency dealt with one of the worst SEO cases they’ve ever seen.

twitter.com · 5 min

TLDR Marketing

HOW TO UNCOVER YOUR PRICING CHEAT CODES

Pricing a product can be challenging. This author shares a tactic called “door-in-the-face” pricing test that taps into consumer pricing psychology.

linkedin.com · 2 min

TLDR Marketing

COSTS AFFORDABLE

Gen Z students prioritize budget-friendly pricing when choosing streaming services with 93% saying that price is the ultimate deal-breaker.

marketingtechnews.net · 3 min