A GUIDE TO MICRO-INFLUENCER MARKETING

Summary from the TLDR Marketing newsletter

Micro-influencers typically have up to tens of thousands of followers and are leveraged by brands to foster trust and close connections with their audiences. They’re often more cost-effective than mega-influencers. This guide covers the benefits of teaming up with micro-influencers, how to find the right ones to work with, and 7 brands that stand out in the micro-influencer landscape.