EMAIL PEEPS 67: VICTORIA SIMPSON
TouchBasePro's Head of Marketing & Ops shares email trends, AI impact, and their tech stack.
2025.07.09
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10,717 matchesTIKTOK REPORTEDLY DEVELOPING NEW VERSION OF APP AHEAD OF PLANNED US SALE
TikTok plans to launch a new version of its app for US users on September 5.
2025.07.09
Sponsored
3 KEY STATS ABOUT CONVERSATIONAL SHOPPING
A new report by Bloomreach [4] explores how conversational AI is teaching people to shop like humans again — and what that means for your brand.
2025.07.08
AI-GENERATED CONTENT DOES NOT HURT YOUR GOOGLE RANKINGS
Google does not penalize or reward AI-generated content based on its presence alone. An analysis of 600K pages showed that 86.5% of top-ranking pages contained some level of AI assistance, while only 13.5% were purely human-written. The correlation between AI usage and search rank was 0.011, indicating no meaningful relationship. However, pages that rank in the #1 position tended to use less AI, suggesting a slight preference for lightly AI-assisted or more human-created content.
2025.07.08
DID GEN Z BREAK THE MARKETING FUNNEL?
Gen Z favors authenticity, speed, and cultural alignment over polished campaigns and linear journeys. Nearly half of them say they would prefer life without the internet. This reflects their desire for transparency and meaningful connection in a saturated digital world. They rely on social platforms and creators for product discovery, often skipping traditional search engines in favor of TikTok or generative AI tools. The funnel is not broken, but fragmented and looped, requiring brands to engage with fast and participatory content across multiple touchpoints.
2025.07.08
4 KEYS TO BETTER PROMPTING
AI prompts should include clear context, structure, and intent. Assign expert roles and outline specific processes to guide results. Use iterative feedback loops to refine ideas through ongoing reviews. Encourage pattern-breaking by prompting for unusual, risky, or unconventional ideas to inspire fresh thinking. Incorporate strong, opinionated personas to challenge assumptions and offer contrasting perspectives.
2025.07.08
NETFLIX VS. ATHLETIC GREEN'S CUSTOMER WIN BACK STRATEGY
Acquiring a new customer costs 5X more than retaining one. Improving retention by 5% can boost profits by up to 95%. Netflix's win-back email failed because it gave generic reasons to return and did not address the specific reason the customer canceled. Athletic Greens succeeded by responding directly to a cancellation reason with a helpful solution, showing the power of segmentation. Companies should act quickly, build objection-specific funnels, and offer solutions that directly address customer concerns to improve retention.
2025.07.08
QUERY FAN OUT COVERAGE ANALYSIS
This tool analyzes how well your webpage performs for AI-driven search queries. By entering a target keyword and URL, it generates related search variations, breaks your page into sections, and uses semantic analysis to match content with search intent. It reveals keyword opportunities, shows which parts of your page best match queries, highlights content gaps, and compares your page against top competitors. This helps you improve AI search visibility and better structure content for SEO.
2025.07.08
9 WAYS TO FIND TRENDING SOUNDS ON TIKTOK
77% of TikTok users are more likely to search global music artists than the average listener. Use TikTok's Creative Center to monitor trending sounds by region, TokChart to track audio performance over time, and CapCut templates that pair emerging audio with ready-made video formats.
2025.07.08
LOYALTY MARKETING IS REDEFINING THE FUTURE OF GLOBAL TRAVEL INDUSTRY
The future of travel loyalty is shifting from points to emotional connections. Travelers now value recognition, exclusive access, and personalized experiences. Gen Z and Millennials want programs that feel modern and relevant. Airlines, cruises, and hotels are using AI and data to offer tailored perks and memorable moments. Loyalty programs now focus on driving direct bookings and creating loyal customers through emotionally engaging travel experiences.
2025.07.08
WHY AGENTIC MARKETING IS THE NEW ARCHITECTURE FOR B2B GROWTH
B2B marketers continue to rely on outdated funnel models even as automation and attribution tools become more advanced. Agentic Marketing replaces these legacy systems with intelligent agents that engage leads instantly across chat, email, and web without delays or manual routing. Demandbase and Crunchbase have used this approach to double the volume of meetings booked, triple AI-driven conversations, and increase pipeline while reducing dependency on SDR headcount.
2025.07.08
22 WAYS I GOT MY FIRST 100 USERS
Tactics include guest posting on Hackernoon, sponsoring hackathons, and responding to relevant topics on Reddit/Quora.
2025.07.08
THIS BEHAVIORAL SCIENCE PRINCIPLE CAN MAKE YOUR BILLBOARD GO VIRAL, HERE'S HOW
Billboard ads still work today because of ‘costly signaling', where the high cost signals higher value to people.
2025.07.08
AMAZON'S PRIME DAY SALE IS LONGER THAN EVER
This week's Prime Day sales is projected to be equivalent to two Black Fridays.
2025.07.08
THE STATE OF DIGITAL TRUST IN 2025
Consumers are becoming more privacy-aware and are taking control over their data. 42% read cookie banners often, and 46% clicked "accept all" less than they did three years ago. Trust in brands now depends on transparency, with 44% of consumers saying clear data use is the top reason they trust a brand. Privacy-Led Marketing has become a strategic necessity, turning privacy from a legal checkbox into a competitive advantage. Brands that embed transparency and education into every touchpoint can build deeper trust and reduce friction.
2025.07.07
‘YOU CAN'T PAUSE THE INTERNET': SOCIAL MEDIA CREATORS HIT BY BURNOUT
Many social media creators face severe burnout due to constant online pressure, lack of structure, and absence of traditional workplace support. In a survey of 1,000 US and UK creators, half reported experiencing burnout, and 37% considered quitting. Melanie Murphy, a creator with 800K followers, reduced her workload and income by $20K after a breakdown in order to prioritize her mental health. The industry demands creators juggle content creation, brand relationships, and self-promotion, all while monetizing their personal lives, which many say takes a lasting emotional toll.
2025.07.07
BUILDING AN AI-ENABLED MARKETING TEAM
Startups can now run marketing operations with as few as 5 people by combining a lean human team with AI tools. A traditional 30-person team at Postmates costs $2.5M annually. However, a modern AI-enabled team of 8 can achieve similar output for about $700K, a 72% reduction. The new structure includes one marketing lead, one or two offshore executors, and AI tools for tasks. Companies that adopt this model early could gain an 18-month competitive edge.
2025.07.07
FROM 0 TO $11K MRR: HOW JACK FRIKS BUILT POST BRIDGE
Jack Friks built Post Bridge to solve his own problem of posting content across multiple platforms. This turned into a business earning $11K in monthly recurring revenue. Instead of competing on complex features, Post Bridge focused on simplicity, speed, and low pricing, with plans starting at $9. It targeted solo creators rather than teams, offering only the features needed to get the job done. Friks' social media presence helped grow the tool organically by resonating with creators facing the same struggles.
2025.07.07
TEMPLATED PROMPT FOR MARKETING AUTOMATION
This Claude prompt acts as a full-stack AI marketing strategist that creates a plan based on your product, target audience, goal, and tone. It automates customer research, landing page copy, social content, cold emails, and SEO ideas.
2025.07.07
5 AMAZON ADS FEATURES YOU'RE NOT USING—BUT SHOULD BE
Non-endemic ads let non-retail brands target Amazon's vast audience using first-party data. Amazon Retail Ad Service centralizes campaign management across retailers but still lacks scale. Amazon Attribution tracks how external channels drive Amazon sales. Social commerce is growing around Prime Day, with influencer content on TikTok and Meta driving traffic to Amazon. Prime Video and Live Sports offer ad space with diverse audiences, giving brands more ways to reach customers through streaming and live events.
2025.07.07
F1 THE BUSINESS
F1 has transformed its brand by embracing Hollywood and streaming. Its partnership with Netflix's Drive to Survive has doubled US viewership and grown its global fanbase to 827M. 1 in 4 fans cited the show as a major reason they follow the sport. Apple's new F1 movie continues this strategy with real race footage and star cameos. F1 is now positioned as a global brand engine, appealing to younger audiences and attracting streaming platforms competing for upcoming US media rights.
2025.07.07
THE 7 TRAITS OF HIGHLY EFFECTIVE SEO LEADERS
Good SEO leaders solve user problems instead of just ranking for keywords. They align efforts across the entire user journey, build scalable systems, and treat SEO as a product with continuous improvements. They tie SEO efforts to revenue and business growth and work closely with product, engineering, and content teams. Their goal is to improve customer retention and reduce churn, positioning SEO as a key driver of business success, not just a marketing tactic.
2025.07.07
7 REASONS YOUR USERS ARE CHURNING
Reasons why users leave your product, and fixes for each one.
2025.07.07
THE POLAROID COMEBACK STORY
Polaroid's OOH ads celebrate real life in a world of digital overload.
2025.07.07
4 IG FEEDS THAT STAND OUT
Instagram inspo from PerfectTed, Maebe, BYOMA, and Summer Fridays.
2025.07.07
GOOGLE FACES EU ANTITRUST COMPLAINT OVER AI OVERVIEWS
Google's AI Overviews are facing an EU antitrust complaint from the Independent Publishers Alliance.
2025.07.07
AMAZON CONVERSIONS RISE 2.2X WHEN SELLERS LOOK BEYOND AGE
Combining generational targeting with audience values and behaviors boosts Amazon conversions by up to 2.2X compared to age alone. Page views, add-to-cart, and purchase rates also increase by about 1.5X. Many consumers identify more with mindsets or communities than their birth generation. Almost 60% say brands make inaccurate assumptions based on age. People are 2.2X more unified by shared communities, 2.1X by behaviors, and 1.4X by values than by generation. Nissan UK and Booking.com saw strong results by targeting shared passions and inclusivity beyond age groups.
2025.07.04
RESEARCH: MARKETING TECH IS BROKEN. HERE'S HOW TO FIX IT
Companies are dedicating 24% of their marketing budgets to martech, but 44% of tools go unused, and nearly half of marketers say outcomes fall short of expectations. Higher impact is linked to strategic motivations, broader organizational integration, and involving marketing leadership, which boosts martech impact by 25%. Use of genAI also improves performance, with top users employing it in 32.1% of marketing activities compared to 4.3% among low users. To improve outcomes, companies should audit martech regularly, invest in talent, focus on long-term metrics, and align tools with creativity and customer insights.
2025.07.04
10 STORYTELLING TIPS FROM 10 YEARS AT DISNEY
Drawing from a decade at Pixar and Disney, Jonathan Hurwitz explains how strong stories rely on wants versus needs, emotional themes like loss or sacrifice, and visual cues like shapes and colors to drive meaning quickly. He applies these lessons to social strategies that include casting real individuals, building brand “vibes,” and using narrative closure to create lasting impact.
2025.07.04
COMPLAINTS: WHEN TO USE EMPATHY VS EXPLANATIONS
To reduce the virality of online complaints, brands should respond with empathy to disappointed customers and use explanations for angry ones. A study of over 470,000 Facebook posts showed that this strategy can cut complaint virality by up to 11 percent. Explanations help calm angry customers, while empathy works better for those feeling sad or let down. Brands that alternate these response styles in ongoing interactions see higher engagement and better public perception.
2025.07.04
THE POWER OF LONG-FORM CONTENT: WHY IT'S STILL RELEVANT IN SEO
Studies show that articles with 1,500 words or more tend to perform better on search engine results pages compared to shorter posts. This format allows marketers to cover topics more thoroughly, which aligns with user intent and improves dwell time as readers stay longer to consume detailed content. The combination of depth and relevance helps generate more backlinks, which in turn boosts authority and sustains long-term traffic.
2025.07.04
LIVE VIDEO ON SUBSTACK: SMARTER, SIMPLER, MORE DISCOVERABLE
Substack's new livestream tools make it easier to schedule, invite guests, and share standout clips. Creators can now invite guests via email or SMS, even if they aren't on Substack, and use an audio-only mode if preferred. After streams, Substack auto-generates shareable clips with real-time notifications for high-performing clips, plus YouTube Shorts integration for broader reach.
2025.07.04
KEY TAKEAWAYS AI WORKFLOW FOR CONTENT TEAMS
This workflow uses ChatGPT or Claude with custom prompts to create a “key takeaways” section at the top of articles. It summarizes core ideas in a human, useful way. The takeaways are placed in a custom-coded, visually appealing box that can be embedded into platforms like Webflow, helping capture readers' attention, improve SEO, and enhance user experience.
2025.07.04
MY FAVORITE ACCOUNT IS A LIBRARY IN OHIO
The Columbus Metropolitan Library's social media focuses on content creation through a staff “Writer's Room” where ideas are pitched and developed. Posts prioritize humor, storytelling, and community-centric themes, often spotlighting staff and patrons. Content is produced with a slow, intentional pace, prioritizing quality over frequency. Videos are scripted, filmed across branches, and edited professionally. The library avoids chasing trends unless a natural fit arises. The platforms act as a digital extension of the library, allowing people to connect when they can't visit in person.
2025.07.04
WINNING AT ZERO-CLICK MARKETING STARTS WITH CUSTOMER EMPATHY (49 MINUTE PODCAST)
This podcast looks at the end of traditional attribution modeling and the rise of zero-click marketing. Success now depends on providing value directly within platforms like LinkedIn, TikTok, and YouTube. Rand Fishkin shares tactics for adapting content to platform algorithms that favor engagement over clicks, focusing on metrics like brand lift, comments, shares, and follower growth. He shares the importance of combining behavior data with direct user feedback to understand customers better. The episode emphasizes using empathy to guide marketing decisions.
2025.07.04
usertesting.comTLDR Marketing
5 REASONS TO AXE YOUR 1 PAGERS
Skip one-pagers and focus on interactive web pages that tie sales requests to website updates.
2025.07.04
HOW WE SHAPED THE VISUAL IDENTITY FOR CONFIG 2025
Figma's Brand Studio created a flexible identity system for its flagship event by emphasizing craft, adaptability, and the creative process across physical and digital formats.
2025.07.04
INTRODUCING PAY PER CRAWL: ENABLING CONTENT OWNERS TO CHARGE AI CRAWLERS FOR ACCESS
Cloudflare's Pay Per Crawl lets content owners charge AI crawlers for access using HTTP 402 response codes. Publishers can set prices, allow or block crawlers, and manage payments through Cloudflare. Crawlers authenticate with signed headers and can agree to pricing via request. The system enables monetization at scale, laying the groundwork for future agent-driven transactions and dynamic licensing. Now in private beta, it gives creators more control over how their content is accessed online.
2025.07.03
BNPL LOANS TO IMPACT CREDIT SCORES
FICO is introducing new credit scores that include buy-now-pay-later (BNPL) loans, aiming to give lenders better insight into repayment behavior. This change could reduce ecommerce conversions and order values as consumers become more cautious about using BNPL, fearing credit score impacts. A FICO-Affirm study showed that opening multiple BNPL loans in a short time signals higher credit risk, but responsible use could help consumers with thin credit histories build stronger profiles. Merchants may face short-term uncertainty but could benefit from lower BNPL fees and more competitive provider rates.
2025.07.03
THE 3 AI FORMATS BEHIND 361M TIKTOK VIEWS
Pollo AI is an all-in-one video and image generator launched in January. It has gained 361M TikTok views, 110K downloads last month, and $20K in monthly recurring revenue. The team runs 14 faceless TikTok accounts. Each posts one of three AI video formats daily: Alien AI, Jesus AI, or Fat Pigs AI. Videos include a watermark and end with a prompt to search “Pollo AI”.
2025.07.03
YOU SHOULD BE PLAYING WITH AI AGENTS FOR MARKETING
Relay.app founder Jacob Bank manages over 40 AI agents that handle marketing tasks like social media content, blog updates, newsletters, lead qualification, and partner management. These agents complete focused workflows such as tracking LinkedIn trends, updating SEO content, and scoring demo requests using CRM and AI data. While the agents work autonomously, Bank reviews key outputs to maintain quality. This approach treats AI as team members rather than tools, allowing small teams to scale impact through thoughtful workflow design and minimal setup.
2025.07.03
HOW ATTIO DOES DESIGN
Attio uses world-class design as a strategic edge to compete in the crowded CRM market. It relies on progressive disclosure to reduce cognitive load and build user confidence by only revealing features when needed. Its consistent design system ensures every element feels cohesive and familiar across workflows. Attio makes users want to engage with the platform by creating an experience that encourages creative flow, giving it an advantage over legacy tools.
2025.07.03
META: RE-ENGAGE CUSTOMERS WITH MARKETING MESSAGES ON MESSENGER
Meta is launching enhanced marketing messages on Messenger to help businesses re-engage customers through chat after initial interactions. Businesses can now send personalized or broadcast promotional messages to subscribers using tools like CRM lists and Messenger ads. The feature is available globally to developers and limited to select countries for businesses.
2025.07.03
GENERATE DATA WITH GEMINI IN GOOGLE SHEETS
Google added an AI function to Sheets that lets users generate text, summaries, sentiment analysis, and categorized data directly within spreadsheet cells using Gemini. Users can automate repetitive tasks across up to 200 cells at once by entering prompts. The feature supports flexible data references and offers refresh options when inputs change. It is available to select Google Workspace plans and is rolling out gradually.
2025.07.03
INSIDE WIKIPEDIA'S AI REVOLT—AND WHAT IT MEANS FOR THE MEDIA
Wikipedia stopped its experiment with AI-generated article summaries after volunteer editors pushed back strongly. The AI summaries were mostly accurate, but editors felt they did not match Wikipedia's style and worried about AI taking over their editorial work. This situation shows the challenges newsrooms face with AI adoption. Successful news organizations introduce AI carefully, involving teams and earning trust instead of imposing changes from the top down.
2025.07.03
WILL AI ‘COMPLETELY REWIRE' LOYALTY PROGRAMS?
AI is helping loyalty programs shift from group-based targeting to personalized engagement by analyzing individual behaviors and preferences. This allows brands to deliver rewards, messages, and experiences in real time that feel tailored to each customer and not just part of a campaign. Experts note that this shift also improves efficiency by automating manual processes, detecting fraud patterns, and saving marketing teams time and budget through smarter content creation and campaign optimization.
2025.07.03
“CLIMB OUT” TREND
Creators are using editing techniques to literally break the screen barrier.
2025.07.03
GRAMMARLY ADDS SUPERHUMAN EMAIL APP TO EXPAND ITS AI PLATFORM
Grammarly acquired Superhuman to position itself as a workplace productivity platform.
2025.07.03
WHAT IS THE PRIDE CYCLE?
The Pride Cycle outlines a four-stage pattern that explains how companies lose momentum not from external threats but from internal shifts.
2025.07.03
Sponsored
DELVE GENERATED $1M IN PIPELINE FROM TLDR NEWSLETTER ADS
Delve ran 4 ads across 2 TLDR newsletters and brought in 66 leads, with a meaningful chunk from enterprise. The result: $1M in attributed pipeline and a 52x ROI.
2025.07.02