TLDR MarketingJuly 3, 2025

TLDR MARKETING 2025-07-03

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01NEWS & TRENDS

INTRODUCING PAY PER CRAWL: ENABLING CONTENT OWNERS TO CHARGE AI CRAWLERS FOR ACCESS

Cloudflare's Pay Per Crawl lets content owners charge AI crawlers for access using HTTP 402 response codes. Publishers can set prices, allow or block crawlers, and manage payments through Cloudflare. Crawlers authenticate with signed headers and can agree to pricing via request. The system enables monetization at scale, laying the groundwork for future agent-driven transactions and dynamic licensing. Now in private beta, it gives creators more control over how their content is accessed online.

blog.cloudflare.com5 min read

BNPL LOANS TO IMPACT CREDIT SCORES

FICO is introducing new credit scores that include buy-now-pay-later (BNPL) loans, aiming to give lenders better insight into repayment behavior. This change could reduce ecommerce conversions and order values as consumers become more cautious about using BNPL, fearing credit score impacts. A FICO-Affirm study showed that opening multiple BNPL loans in a short time signals higher credit risk, but responsible use could help consumers with thin credit histories build stronger profiles. Merchants may face short-term uncertainty but could benefit from lower BNPL fees and more competitive provider rates.

practicalecommerce.com2 min read

02STRATEGIES & TACTICS

THE 3 AI FORMATS BEHIND 361M TIKTOK VIEWS

Pollo AI is an all-in-one video and image generator launched in January. It has gained 361M TikTok views, 110K downloads last month, and $20K in monthly recurring revenue. The team runs 14 faceless TikTok accounts. Each posts one of three AI video formats daily: Alien AI, Jesus AI, or Fat Pigs AI. Videos include a watermark and end with a prompt to search “Pollo AI”.

socialgrowthengineers.com1 min read

YOU SHOULD BE PLAYING WITH AI AGENTS FOR MARKETING

Relay.app founder Jacob Bank manages over 40 AI agents that handle marketing tasks like social media content, blog updates, newsletters, lead qualification, and partner management. These agents complete focused workflows such as tracking LinkedIn trends, updating SEO content, and scoring demo requests using CRM and AI data. While the agents work autonomously, Bank reviews key outputs to maintain quality. This approach treats AI as team members rather than tools, allowing small teams to scale impact through thoughtful workflow design and minimal setup.

growthunhinged.com6 min read

HOW ATTIO DOES DESIGN

Attio uses world-class design as a strategic edge to compete in the crowded CRM market. It relies on progressive disclosure to reduce cognitive load and build user confidence by only revealing features when needed. Its consistent design system ensures every element feels cohesive and familiar across workflows. Attio makes users want to engage with the platform by creating an experience that encourages creative flow, giving it an advantage over legacy tools.

strategybreakdowns.com3 min read

03RESOURCES & TOOLS

META: RE-ENGAGE CUSTOMERS WITH MARKETING MESSAGES ON MESSENGER

Meta is launching enhanced marketing messages on Messenger to help businesses re-engage customers through chat after initial interactions. Businesses can now send personalized or broadcast promotional messages to subscribers using tools like CRM lists and Messenger ads. The feature is available globally to developers and limited to select countries for businesses.

developers.facebook.com1 min read

GENERATE DATA WITH GEMINI IN GOOGLE SHEETS

Google added an AI function to Sheets that lets users generate text, summaries, sentiment analysis, and categorized data directly within spreadsheet cells using Gemini. Users can automate repetitive tasks across up to 200 cells at once by entering prompts. The feature supports flexible data references and offers refresh options when inputs change. It is available to select Google Workspace plans and is rolling out gradually.

workspaceupdates.googleblog.com3 min read

04MISCELLANEOUS

INSIDE WIKIPEDIA'S AI REVOLT—AND WHAT IT MEANS FOR THE MEDIA

Wikipedia stopped its experiment with AI-generated article summaries after volunteer editors pushed back strongly. The AI summaries were mostly accurate, but editors felt they did not match Wikipedia's style and worried about AI taking over their editorial work. This situation shows the challenges newsrooms face with AI adoption. Successful news organizations introduce AI carefully, involving teams and earning trust instead of imposing changes from the top down.

links.tldrnewsletter.com4 min read

WILL AI ‘COMPLETELY REWIRE' LOYALTY PROGRAMS?

AI is helping loyalty programs shift from group-based targeting to personalized engagement by analyzing individual behaviors and preferences. This allows brands to deliver rewards, messages, and experiences in real time that feel tailored to each customer and not just part of a campaign. Experts note that this shift also improves efficiency by automating manual processes, detecting fraud patterns, and saving marketing teams time and budget through smarter content creation and campaign optimization.

customerexperiencedive.com4 min read