TLDR MARKETING 2025-07-09

PINTEREST MEN'S TREND REPORT: HOW MEN ARE REDEFINING MASCULINITY THROUGH STYLE, SUBSTANCE, AND SELF-CARE

Men on Pinterest focus on wellbeing, style, tech, and family. Over one-third of Pinterest's global users are men, with Pilates searches up to 300% and rock climbing aesthetics growing by 95%. Half of Gen Z and Millennial men care about appearance and self-care, with male makeup searches up 50% and beard styles rising 205%. Tech interest is high, shown by 1,210% growth in 3D printer design searches and 620% growth in investment app searches. Parenthood is also trending, with milestone picture searches increasing 415%.

WHAT QUERY FAN-OUT MEANS FOR THE FUTURE OF SEARCH

LINKEDIN INFLUENCER MARKETING: UNTAPPED OPPORTUNITY

Influencer marketing is projected to surpass $10 billion in U.S. investment this year, and LinkedIn has become a strong contender for both B2B and B2C campaigns due to its focus on credibility and professional audiences. LinkedIn's updates, including vertical video and ad revenue sharing, have boosted video consumption by 36% year over year. One company's LinkedIn influencer campaigns in 2024 generated over 4 million impressions, 100,000 engagements, and 500 leads through 125 content pieces. Brands like Lyft and Sweet Loren's have shown that LinkedIn can also drive impact for consumer-facing products by sparking authentic conversations and creative engagement.

4 TIPS TO CREATING A SCALABLE AI PROCESS

Don't rely on chat-based workflows with AI tools for every task. Instead, create detailed, structured prompts with clear variables to ensure repeatable results. Test and refine these prompts, break complex tasks into smaller steps, and integrate them into automations like custom GPTs or Zapier workflows. Use reusable, well-crafted prompts to scale AI beyond one-off conversations.

239% GROWTH FROM... PRINT MAIL?! WHY YOU SHOULDN'T SLEEP ON DIRECT MAIL

Direct mail has become a top-performing channel: 84% of marketers report that it provides the highest ROI. Joy Gendusa, CEO of PostcardMania, built a $100 million business using direct mail and emphasizes making print pieces modern through tools like QR codes, CRM integration, and personalized targeting. She warns against falling into spammy habits and stresses that clarity in headlines and eye-catching CTAs are key to effective mailers.

GENSPARK

Genspark.ai includes an AI browser that blocks ads, automates tasks, compares products, and integrates with apps like Notion, Slack, and Discord. It can generate decks, spreadsheets, and slides, automate research, create reports, run lead generation, and build websites or tools, making it a versatile all-in-one assistant.

HOW CHATGPT ACTUALLY WORKS

This guide is a deep dive into the inner workings of ChatGPT. It covers what transformer architecture is, how pre-training AI works, and ChatGPT's training datasets.

BEWARE OF THE GOOGLE AI SALESMAN AND ITS CRONIES

Google's AI Overviews prioritize sponsored content and ads. It often pushes biased or fake product recommendations sourced mostly from manufacturers and sponsored reviews. This focus on advertising revenue harms independent websites, whose search traffic declines while Reddit threads filled with affiliate spam surge. Users should fact-check AI answers and log out of Google accounts for clearer results.

WHY AGENCIES OFFER MORE STRATEGY THAN THEY USED TO

Creative agencies have evolved into transformation partners focused on driving business value. Design alone is no longer enough to help brands stand out. As branding became more accessible, businesses turned to agencies for help with deeper challenges like growth, loyalty, and product strategy. In response, agencies expanded into strategic services, competing with consultancies by offering faster, more creative, and often more affordable solutions.

PIM SOFTWARE IS NOW A GROWTH TOOL

Product information management (PIM) software helps businesses manage product data across multiple channels and is essential for those with thousands of SKUs. It enables growth by supporting strategies like SKU expansion, higher conversion rates, and selling more profitable items. Modern PIMs use AI to create personalized product personas and adapt descriptions, images, and translations for different platforms and audiences. While integration is complex and best suited for larger businesses, AI has made PIM a powerful growth tool by automating tasks like translation, data cleansing, and content generation.

6 TIPS TO REPURPOSE CONTENT

Repurpose content by reformatting, splitting into smaller posts, or reposting every 6-12 months.

EMAIL PEEPS 67: VICTORIA SIMPSON

TouchBasePro's Head of Marketing & Ops shares email trends, AI impact, and their tech stack.

TIKTOK REPORTEDLY DEVELOPING NEW VERSION OF APP AHEAD OF PLANNED US SALE

TikTok plans to launch a new version of its app for US users on September 5.