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IG'S NEW FEATURES FOR REELS CAMERA

Instagram updated its Reels camera to make capturing and editing videos easier in the app. The most significant change is the ability to record up to 20 minutes. Instagram only recommends Reels under 3 minutes and limits distribution for longer clips. It also improved editing by adding a simple Undo option and a slider to control Touch Up intensity. The update includes enhancements to green screen tools, timers, and countdowns so users can produce smoother clips in-stream.

GEMINI 3 SUPERCHARGED MARKETING: 9 TOOLS & WORKFLOWS

Gemini and Notebook LM turn research and performance data into strategy reports and presentations in hours. Google AI Studio builds live dashboards that guide decisions. Mixbot, Vix, Pomy, and Flow generate visuals and video assets at scale, while Gemini supports fast on-brand copy. Workflow tools like Opal automate briefs and schedules. The post contains a video that shows how Gemini 3 improves output across teams.

STUDY FINDS SIZE REALLY DOES MATTER WHEN IT COMES TO HOME SCREEN ADS

Connected TV home screen ads deliver the strongest attention. Audiences view 76% of these ads, and 59% of that viewing counts as active attention, which means eyes on both the screen and the ad. They also generate 2.5x more active attention than linear TV and avoid the steep drop seen on social platforms, where 80% of attention disappears. The viewing device drives attention more than the platform or creative. As measurement improves, CTV home screens will become even more valuable for high engagement.

HOW VINE'S SIX-SECOND VIDEOS BUILT THE BLUEPRINT FOR TIKTOK

Vine created the core format that powers TikTok, Instagram Reels, and YouTube Shorts. Its 6-second-long looping videos became the foundation of the modern short-form ecosystem. Vine's technical innovations shaped today's platforms, and its role in launching major creators showed the potential of the format. Its failure came from weak creator monetization, a problem that still affects platforms. The platform's cultural and design impact remains central to how billions consume content, even as new startups try to revive its original appeal.

CRO > ADS FOR ECOMMERCE GROWTH

Optimize the clicks you already have before you buy more.

US SENATORS CALL FOR INVESTIGATION OF SCAM ADS ON FACEBOOK AND INSTAGRAM

Meta estimated its platforms were involved in a third of all scams in the US.

5 BEST CAMPAIGNS OF THE PAST 7 DAYS

Campaigns include flying billboards on a drone, typos on a billboard, and leaked content.

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THE STATE OF SHORT-FORM VIDEO IN 2025

Short-form video dominates social media. Overall video volume is up 71% and accounts publishing is up 51% YoY. TikTok leads growth - video is up 156% and engagement is up 35% despite lower reach. Instagram has seen modest growth but declining Reels metrics, except for small accounts, which gained 30% engagement. YouTube Shorts volume is up 61% but engagement dropped 36%. Facebook favors large accounts, boosting reach and views. Average TikTok view time fell 20% to 3.75 seconds.

WHY SOUTH KOREA'S GEN Z WANT AMERICAN BRANDS

Over 60% of South Koreans in their twenties use an iPhone, compared with 86% of those in their fifties and sixties who own a Samsung Galaxy. Younger consumers favor American brands due to cultural influence, social media, and the sense of style and freedom associated with California. This shows that cultural narratives and aspirational values strongly influence buying decisions, and that US-linked branding can resonate even amid political or economic tensions. Family influence and study abroad experiences further shape these preferences.

THE PSYCHOLOGY BEHIND SUPERHUMAN'S EMAIL MARKETING SUCCESS AND PRODUCT-LED GROWTH

Superhuman turned email into a premium productivity tool by reframing it as a status product for high performers. It targeted founders, executives, and professionals who get 100+ emails a day and who value speed and signaling as much as functionality. Superhuman fueled growth through an exclusive waitlist, one-on-one onboarding, and features that create natural visibility, such as read receipts and built-in referral loops. Its $30 monthly price reinforces its premium positioning and helps it build a loyal base that sees the product as part of their professional identity.

LONG COLD EMAILS THAT WORKS

Craft cold emails that lead with insights about recipients' roles and challenges. Include concrete numbers or scenarios that show potential impact, reference relevant examples or case studies, and end with actionable next steps.

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REACT BITS

React Bits is an open-source collection of carefully designed UI components that aim to enhance React web applications. It is free to use and is a quick way to implement visually appealing elements that are not found in generic libraries.

THE MODERN MARKETER'S GUIDE TO MEASUREMENT STRATEGY IN 2026 (WEBINAR)

Fusepoint is hosting a webinar on marketing measurement in the age of tariffs, AI hype cycles, and economic uncertainty. The panel will cover what worked and didn't in 2025, building testing budgets that include both experimentation and interpretation, and how to capitalize on trends that will shape measurement in 2026. The event will take place on December 9 at 12 PM PST.

UNDERSTANDING THE REDDIT MOD: A MARKETER'S GUIDE

Reddit moderators' control determines whether brand content survives. They're unpaid volunteers who act as gatekeepers and enforce rules through tools such as AutoMod, moderation queues, and user activity reviews. The platform uses extensive metadata and AI systems to detect spam, manipulation, and ban evasion. Moderator power has created tension across the platform: there was a period when five users controlled 92 of the top 500 subreddits, and the 2023 blackout led Reddit to impose new limits on moderator authority.

INSIDE CROCS MARKETING: WHAT THEY DO DIFFERENTLY ON SOCIAL MEDIA

Crocs recorded over 2M total social engagements between September and November. Its strategy included regional social media pages, multilingual content, and collaborations with figures relevant to each market. Limited-edition releases, humorous posts, and nostalgic moments like the Big Comfy Couch partnership generated visibility and attracted diverse audiences.

WHY I CHANGED MY MIND ABOUT PERFORMANCE VS. BRAND MARKETING

Early confidence in performance marketing grew from clean models, sharp targeting, and data that looked definitive. Over time, those signals proved misleading because they measured only what was easy to track and ignored business fundamentals. Hyper optimization created smaller and smaller pools of buyers and slowed growth. Lasting scale comes from reach, memory, and broad availability. Performance still matters, but it works only when paired with steady brand investment from the start.

BLOG EXPERIMENT: AI SHARE BUTTONS

Buffer added ‘Share to ChatGPT' and ‘Share to Claude' buttons to its blog, and they drove more interactions than LinkedIn, Reddit, and Threads.

GEN X IS QUIETLY DOMINATING LUXURY

Gen X is the fastest-growing group on TikTok.

ADD NATIVE BLOCKS TO YOUR EMAILS

Include native text blocks and a clear CTA in emails, so key content and links display even if images don't.

Make 2026 your year of AI visibility. Claim your offer

NEW DATA STUDY: CHATGPT CITATIONS ARE 2.3X MORE LIKELY TO INCLUDE A TABLE THAN GOOGLE SEARCH

Adding structured tables to content can help improve visibility in ChatGPT and other LLM-driven experiences. The study found that ChatGPT citations are 2.3x more likely to include a page that has a table than Google search results. 13% of the analyzed 25K Google URLs contained a table, while 30% of ChatGPT citations included one. Pages that use clear table structures rank highly in ChatGPT citations, including sites that rely on basic HTML and simple formatting.

IT'S COOL TO HAVE NO FOLLOWERS NOW

As social media has matured and become more automated, large follower counts have lost appeal, while modest accounts have gained status. High followings often signal bots, whereas small audiences suggest authenticity and the ability to succeed without performing online. Post-pandemic algorithmic feeds and alternative platforms have made audience growth easier to game, increasing the cachet of low-follower profiles. Many creators now embrace unpolished, personal content that reflects real interests rather than chasing metrics.

5 MARKETING PLANNING THOUGHT EXPERIMENTS

Using thought experiments can shake up defaults and spark fresh ideas. Teams can explore growing with existing content and driving growth from current leads without adding new accounts. They can test differentiation if a competitor copied the product or if it went free. Binary choices reveal true priorities, and imagining a dream speaker clarifies brand narrative. These exercises can help reveal blind spots.

SPEAK LOUDLY TO CLOSE MORE SALES

A loud tone increases sales and speeds decisions for both new and returning customers. New customers respond best to a loud, energetic voice, which raises purchase likelihood by up to 8% and makes the salesperson seem 26.7% more excited. Returning customers respond best to a loud but calm tone, which raises purchase likelihood by 5.4% and boosts perceived competence by 4.8%. Energetic tones reduce purchase likelihood for returning customers by 3%.

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GUIDEFLOW

Guideflow is a demo automation platform that helps teams build product walkthroughs in minutes using a no-code builder. It captures apps or sites, generates step-by-step guides, adds personalization, and applies AI for polishing, translations, and voiceovers. Demos can be embedded or shared across channels and tracked through analytics.

THE GREAT LINKEDIN REACH DROP: WHAT CHANGED AND HOW TO FIX IT (WEBINAR)

This webinar explains the recent drop in LinkedIn reach and how the algorithm has shifted. Ex-LinkedIn insider Alicia Teltz shares data from platform reports and top creators, covering what the algorithm now prioritizes, which post formats perform, and which habits reduce visibility.

A/B TESTING: THE SCIENCE OF NOT FOOLING YOURSELF

'MINDSHARE' IS THE MOST IMPORTANT B2B METRIC YOU'RE NOT TRACKING

In B2B sales, most decisions are made before the first sales call. Research shows that 94% of buyers purchase from the brand they thought of first. Mindshare refers to the mental presence a brand holds in the minds of ideal customers. It is built through consistent, relevant exposure across content, thought leadership, and PR. A recent campaign by a SaaS company that increased visibility through executive LinkedIn content and industry publications resulted in a 38% rise in branded search and a 19% reduction in sales cycle length.

‘WE POUR GAS ON WHAT WORKS': CHIPOTLE CBO ON HIS RECIPE FOR REBELLIOUS MARKETING

Chipotle's marketing uses its real-ingredient positioning to justify creative campaigns across unexpected cultural spaces. A spelling bee activation contrasted its simple ingredients with complex competitor terms, while a temporary tattoo offer tied to an internet trend drove record off-peak sales and over 9 billion PR impressions. The approach focuses on early testing in highly relevant communities and scaling ideas that show performance. Each campaign is measured with attention to cost and outcome, with longer-term initiatives in sustainability and food sourcing balancing the short-term activations.

7 SUBJECT LINES TESTS YOU HAVEN'T TRIED

Tests include using assertive power verbs, mid-subject line capital words, and negative emojis.

TIP TO MAKE YOUR INTERFACE FEEL ON-BRAND

Apply light and dark tints of the brand color across the UI to create a cohesive feel.

MARKETING'S OBSESSION WITH THE 10% COMES AT THE EXPENSE OF THE OTHER 90%

Brands that limit their targeting to high-income segments miss growth opportunities and risk alienating large, underserved communities.

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THE FUTURE OF MEDIA IS BEING BUILT ON YOUTUBE

YouTube is becoming the hub for new media. It's drawing legacy publishers and independent creators. The Daily Beast and Complex are shifting to video to reach younger audiences and protect against AI disruption. Its monetization tools, high-quality attention, and low production barriers make it more profitable than text or short-form social platforms. Vodcasts, live-streams, and AI-assisted production are fueling growth. Creators now treat it as their main distribution point, building audiences before converting fans to subscriptions or donations.

OPENAI'S FIDJI SIMO PLANS TO MAKE CHATGPT WAY MORE USEFUL–AND HAVE YOU PAY FOR IT

Fidji Simo is steering OpenAI toward product-driven growth, positioning ChatGPT as a paid utility for shopping, planning, and work. This will change how people discover and evaluate products. Pulse shows how AI can deliver timely, personalized guidance, hinting at high-intent opportunities once compute expands. OpenAI is also tightening safety and privacy standards, which will shape how AI experiences are designed. AI-native commerce is accelerating, chat is emerging as a key recommendation channel, and ad models are evolving beyond traditional targeting.

HOW I RUN A LINKEDIN B2B GROWTH ENGINE

This author uses a simple LinkedIn playbook to drive over $1M+ in pipeline while spending only $300 per month on ads. It starts with consistent founder-led content that helped the startup reach nearly 15,000 new followers in a year. It then expands reach through influencer partnerships and boosts only top-performing posts, which deliver click-through rates near 20%. Daily engagement through comments, connections, and value-first messaging keeps the flywheel moving and creates steady visibility among the ICP.

8 MARKETING TACTICS THAT WORK ON BOOMERS, BUT YOUNGER GENERATIONS SEE THROUGH

Marketing tactics that still appeal to Boomers, such as expert endorsements, emotional testimonials, and physical catalogs, often miss the mark with younger generations who expect transparency and verification. Boomers respond to traditional signals of trust like phone access, scarcity messaging, and authority figures, while Gen Z and Millennials rely on peer reviews, independent research, and digital convenience.

A/B TEST RESULT: PAGE LOAD TIME (PERFORMANCE) PATTERN

Talabat A/B tested a decrease in its homepage load time, which led to a measurable lift in revenue and orders. The time-to-interactive decreased from about 2.1 seconds to about 1.0 second, a drop of about 58%. As a result, revenue per user increased by 0.36% and orders per user rose by 0.34%. The results align with prior evidence that even small performance gains can drive meaningful business impact.

MORE WAYS TO SPOT, SHAPE, AND UNDERSTAND AI-GENERATED CONTENT ON TIKTOK

TikTok is expanding its tools to help users control, identify, and understand AI-generated content. This includes a new setting that lets users choose how much AI-generated content appears in their feed. It is also adding invisible watermarking to improve labeling reliability, which supports its existing systems that have already labeled over 1.3 billion videos.

YOU CAN'T DISMISS AI ADS AS SLOP WHEN THEY'RE WINNING IN TESTING

AI-assisted ads outperform traditional ones, scoring higher on emotion, attention, and distinctiveness. Even when recognized as AI-made, they evoke strong responses. AI lets smaller brands create cinematic, high-impact content previously out of reach. Ads also perform well with LLMs, showing potential for campaigns targeting both humans and AI.