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Short-form video dominates social media. Overall video volume is up 71% and accounts publishing is up 51% YoY. TikTok leads growth - video is up 156% and engagement is up 35% despite lower reach. Instagram has seen modest growth but declining Reels metrics, except for small accounts, which gained 30% engagement. YouTube Shorts volume is up 61% but engagement dropped 36%. Facebook favors large accounts, boosting reach and views. Average TikTok view time fell 20% to 3.75 seconds.
Over 60% of South Koreans in their twenties use an iPhone, compared with 86% of those in their fifties and sixties who own a Samsung Galaxy. Younger consumers favor American brands due to cultural influence, social media, and the sense of style and freedom associated with California. This shows that cultural narratives and aspirational values strongly influence buying decisions, and that US-linked branding can resonate even amid political or economic tensions. Family influence and study abroad experiences further shape these preferences.
Superhuman turned email into a premium productivity tool by reframing it as a status product for high performers. It targeted founders, executives, and professionals who get 100+ emails a day and who value speed and signaling as much as functionality. Superhuman fueled growth through an exclusive waitlist, one-on-one onboarding, and features that create natural visibility, such as read receipts and built-in referral loops. Its $30 monthly price reinforces its premium positioning and helps it build a loyal base that sees the product as part of their professional identity.
Craft cold emails that lead with insights about recipients' roles and challenges. Include concrete numbers or scenarios that show potential impact, reference relevant examples or case studies, and end with actionable next steps.
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React Bits is an open-source collection of carefully designed UI components that aim to enhance React web applications. It is free to use and is a quick way to implement visually appealing elements that are not found in generic libraries.
Fusepoint is hosting a webinar on marketing measurement in the age of tariffs, AI hype cycles, and economic uncertainty. The panel will cover what worked and didn't in 2025, building testing budgets that include both experimentation and interpretation, and how to capitalize on trends that will shape measurement in 2026. The event will take place on December 9 at 12 PM PST.
Reddit moderators' control determines whether brand content survives. They're unpaid volunteers who act as gatekeepers and enforce rules through tools such as AutoMod, moderation queues, and user activity reviews. The platform uses extensive metadata and AI systems to detect spam, manipulation, and ban evasion. Moderator power has created tension across the platform: there was a period when five users controlled 92 of the top 500 subreddits, and the 2023 blackout led Reddit to impose new limits on moderator authority.
Crocs recorded over 2M total social engagements between September and November. Its strategy included regional social media pages, multilingual content, and collaborations with figures relevant to each market. Limited-edition releases, humorous posts, and nostalgic moments like the Big Comfy Couch partnership generated visibility and attracted diverse audiences.
Early confidence in performance marketing grew from clean models, sharp targeting, and data that looked definitive. Over time, those signals proved misleading because they measured only what was easy to track and ignored business fundamentals. Hyper optimization created smaller and smaller pools of buyers and slowed growth. Lasting scale comes from reach, memory, and broad availability. Performance still matters, but it works only when paired with steady brand investment from the start.
Buffer added ‘Share to ChatGPT' and ‘Share to Claude' buttons to its blog, and they drove more interactions than LinkedIn, Reddit, and Threads.
Gen X is the fastest-growing group on TikTok.
Include native text blocks and a clear CTA in emails, so key content and links display even if images don't.