TLDR MARKETING 2025-11-21

Make 2026 your year of AI visibility. Claim your offer

NEW DATA STUDY: CHATGPT CITATIONS ARE 2.3X MORE LIKELY TO INCLUDE A TABLE THAN GOOGLE SEARCH

Adding structured tables to content can help improve visibility in ChatGPT and other LLM-driven experiences. The study found that ChatGPT citations are 2.3x more likely to include a page that has a table than Google search results. 13% of the analyzed 25K Google URLs contained a table, while 30% of ChatGPT citations included one. Pages that use clear table structures rank highly in ChatGPT citations, including sites that rely on basic HTML and simple formatting.

IT'S COOL TO HAVE NO FOLLOWERS NOW

As social media has matured and become more automated, large follower counts have lost appeal, while modest accounts have gained status. High followings often signal bots, whereas small audiences suggest authenticity and the ability to succeed without performing online. Post-pandemic algorithmic feeds and alternative platforms have made audience growth easier to game, increasing the cachet of low-follower profiles. Many creators now embrace unpolished, personal content that reflects real interests rather than chasing metrics.

5 MARKETING PLANNING THOUGHT EXPERIMENTS

Using thought experiments can shake up defaults and spark fresh ideas. Teams can explore growing with existing content and driving growth from current leads without adding new accounts. They can test differentiation if a competitor copied the product or if it went free. Binary choices reveal true priorities, and imagining a dream speaker clarifies brand narrative. These exercises can help reveal blind spots.

SPEAK LOUDLY TO CLOSE MORE SALES

A loud tone increases sales and speeds decisions for both new and returning customers. New customers respond best to a loud, energetic voice, which raises purchase likelihood by up to 8% and makes the salesperson seem 26.7% more excited. Returning customers respond best to a loud but calm tone, which raises purchase likelihood by 5.4% and boosts perceived competence by 4.8%. Energetic tones reduce purchase likelihood for returning customers by 3%.

Try Asana for free →

GUIDEFLOW

Guideflow is a demo automation platform that helps teams build product walkthroughs in minutes using a no-code builder. It captures apps or sites, generates step-by-step guides, adds personalization, and applies AI for polishing, translations, and voiceovers. Demos can be embedded or shared across channels and tracked through analytics.

THE GREAT LINKEDIN REACH DROP: WHAT CHANGED AND HOW TO FIX IT (WEBINAR)

This webinar explains the recent drop in LinkedIn reach and how the algorithm has shifted. Ex-LinkedIn insider Alicia Teltz shares data from platform reports and top creators, covering what the algorithm now prioritizes, which post formats perform, and which habits reduce visibility.

A/B TESTING: THE SCIENCE OF NOT FOOLING YOURSELF

'MINDSHARE' IS THE MOST IMPORTANT B2B METRIC YOU'RE NOT TRACKING

In B2B sales, most decisions are made before the first sales call. Research shows that 94% of buyers purchase from the brand they thought of first. Mindshare refers to the mental presence a brand holds in the minds of ideal customers. It is built through consistent, relevant exposure across content, thought leadership, and PR. A recent campaign by a SaaS company that increased visibility through executive LinkedIn content and industry publications resulted in a 38% rise in branded search and a 19% reduction in sales cycle length.

‘WE POUR GAS ON WHAT WORKS': CHIPOTLE CBO ON HIS RECIPE FOR REBELLIOUS MARKETING

Chipotle's marketing uses its real-ingredient positioning to justify creative campaigns across unexpected cultural spaces. A spelling bee activation contrasted its simple ingredients with complex competitor terms, while a temporary tattoo offer tied to an internet trend drove record off-peak sales and over 9 billion PR impressions. The approach focuses on early testing in highly relevant communities and scaling ideas that show performance. Each campaign is measured with attention to cost and outcome, with longer-term initiatives in sustainability and food sourcing balancing the short-term activations.

7 SUBJECT LINES TESTS YOU HAVEN'T TRIED

Tests include using assertive power verbs, mid-subject line capital words, and negative emojis.

TIP TO MAKE YOUR INTERFACE FEEL ON-BRAND

Apply light and dark tints of the brand color across the UI to create a cohesive feel.

MARKETING'S OBSESSION WITH THE 10% COMES AT THE EXPENSE OF THE OTHER 90%

Brands that limit their targeting to high-income segments miss growth opportunities and risk alienating large, underserved communities.