TLDR MARKETING 2025-11-25

AMERICANS' SOCIAL MEDIA USE 2025

Instagram now reaches 50% of adults in the US. It has joined YouTube and Facebook as the only social media platforms to achieve majority adoption among Americans. Its growth from 40% in 2021 signals a shift from a younger audience to the mainstream. Other platforms continue to rise, including TikTok at 37% and WhatsApp at 32%.

THE B2C AI MARKETING IMPACT REPORT

Marketers feel a powerful mix of optimism and urgency around AI. 92% view its impact positively. At the same time, many teams still lack the budgets, data activation, and workflows needed to use it effectively. Most organizations need 2-7 days to act on new insights, which slows progress and weakens AI's value. This gap between ambition and execution fuels overconfidence and widens the disconnect between how marketers believe AI performs and how customers actually experience it.

4 EMAIL PRE-HEADER TESTS TO TRY

Pre-header tests worth trying include removing the pre-header entirely for a clean inbox preview, using continuation words like “and”, “but”, or “plus”, adding emojis only in the pre-header, and starting with short parenthetical cues such as “(quick)” or “(don't skip)”. Each tactic can lift open rates, but performance varies. Run structured A/B tests in your ESP to see what resonates with your audience.

GROW REACH WITH THOUGHT-LEADER ADS

When a LinkedIn post gains traction, build momentum instead of stopping at organic reach. Boost the strongest posts as thought-leader ads, then use the new engagement to retarget and run follow-up campaigns that fit your GTM approach. This turns individual posts into a steady growth engine.

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IG'S NEW FEATURES FOR REELS CAMERA

Instagram updated its Reels camera to make capturing and editing videos easier in the app. The most significant change is the ability to record up to 20 minutes. Instagram only recommends Reels under 3 minutes and limits distribution for longer clips. It also improved editing by adding a simple Undo option and a slider to control Touch Up intensity. The update includes enhancements to green screen tools, timers, and countdowns so users can produce smoother clips in-stream.

GEMINI 3 SUPERCHARGED MARKETING: 9 TOOLS & WORKFLOWS

Gemini and Notebook LM turn research and performance data into strategy reports and presentations in hours. Google AI Studio builds live dashboards that guide decisions. Mixbot, Vix, Pomy, and Flow generate visuals and video assets at scale, while Gemini supports fast on-brand copy. Workflow tools like Opal automate briefs and schedules. The post contains a video that shows how Gemini 3 improves output across teams.

STUDY FINDS SIZE REALLY DOES MATTER WHEN IT COMES TO HOME SCREEN ADS

Connected TV home screen ads deliver the strongest attention. Audiences view 76% of these ads, and 59% of that viewing counts as active attention, which means eyes on both the screen and the ad. They also generate 2.5x more active attention than linear TV and avoid the steep drop seen on social platforms, where 80% of attention disappears. The viewing device drives attention more than the platform or creative. As measurement improves, CTV home screens will become even more valuable for high engagement.

HOW VINE'S SIX-SECOND VIDEOS BUILT THE BLUEPRINT FOR TIKTOK

Vine created the core format that powers TikTok, Instagram Reels, and YouTube Shorts. Its 6-second-long looping videos became the foundation of the modern short-form ecosystem. Vine's technical innovations shaped today's platforms, and its role in launching major creators showed the potential of the format. Its failure came from weak creator monetization, a problem that still affects platforms. The platform's cultural and design impact remains central to how billions consume content, even as new startups try to revive its original appeal.

CRO > ADS FOR ECOMMERCE GROWTH

Optimize the clicks you already have before you buy more.

US SENATORS CALL FOR INVESTIGATION OF SCAM ADS ON FACEBOOK AND INSTAGRAM

Meta estimated its platforms were involved in a third of all scams in the US.

5 BEST CAMPAIGNS OF THE PAST 7 DAYS

Campaigns include flying billboards on a drone, typos on a billboard, and leaked content.