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X OFFERS BUSINESSES $250 IN AD CREDITS TO WIN BACK SMBS

19 EMAIL MARKETING MISTAKES THAT AFFECT OPEN, CLICK, CONVERSION RATES

Common mistakes that may cause email marketing campaigns to fail include not clearly defining the purpose of the email, planning only sales-focused emails, and stacking too many CTAs.

ANALYZING BACKLINKS: THE KEY TO SEO SUCCESS

HOW TO INCREASE WEBSITE SPEED: AN ECOMMERCE GUIDE

EVERY QUARTER

This playbook contains 44 insights from companies dominating search results and the changes they made in the last quarter. It covers SEO updates from Time.com, Tech Radar, The Wall Street Journal, LifeHack, and many others.

HOW AI MAKES ANY MARKETING TASK MORE PRODUCTIVE

THE POWER OF COLOR IN UX

This is a deep dive into the world of color in emotional design. It explores the psychology of color, how it paints user perceptions, and how strategic color combinations can be used to create impactful user experiences. Examples of how Asana, Airbnb, Trello, and Pinterest use strategic color schemes in their products are shared.

10+ BOOK IDEAS (& EXERCISES) TO UNLOCK YOUR STORYTELLING GENIUS

Like book writers, marketers also often hit a wall when writing marketing content. This post shares strategies and exercises authors use to generate book ideas that marketers can adopt. For instance, getting inspiration through mind mapping, dialogue observations, photographic inspiration, and character interviews.

BATH & BODY WORKS LOYALTY MEMBERS NOW MAKE UP 75% OF US SALES

MARKETERS HAVE PULLED BACK ON GROWTH STRATEGIES

TIKTOK PLANS TO BAN LINKS TO OUTSIDE E-COMMERCE SITES LIKE AMAZON

ONE BIG SUBWAY CHALLENGE: ITS ONLINE REPUTATION

GOOGLE RELEASES AUGUST 2023 BROAD CORE UPDATE

Search algorithm updates can cause SEO rankings to noticeably change - website owners should not make drastic changes if they see their rankings decline.

FACEBOOK AND INSTAGRAM

Meta users in the EU will be able to opt for a chronologically ordered feed that only includes content from users they follow. Search results will also exclude personalized results based on user activity. Meta is also expanding its EU Ads Library to include run dates and the specific targeting parameters used.

TRENDS THAT BRANDS SHOULD KEEP TABS ON FOR THE REST OF THE YEAR

This article highlights influential shifts, including redefined luxury exclusivity driven by fandom communities, the rise of AI-generated content shaping perception of reality, and the adoption of “pop culture nihilism” for coping with dark times. Brands are advised to adjust their VIP experiences, use AI transparently, and incorporate dark humor to align with evolving consumer needs.

GAMIFICATION STRATEGIES TO ENGAGE AND RETAIN USERS

Companies using gamification for customer engagement are 7 times more profitable. Strategies to increase user retention include creating fun loyalty games, offering attractive rewards, and integrating social features.

“SOFT” INVESTMENT FALLACY

Businesses often fall into the trap of prioritizing performance over brand marketing during economic uncertainties. This article emphasizes the importance of building sustainable growth by nurturing a brand’s identity and reputation.

MAINTAINING PRODUCT MARKET FIT ON A WINDY ROAD

Achieving product market fit requires a constant adaptation to customer needs and market dynamics. This involves understanding if a product remains relevant to customers, assessing marketing changes, and refining product positioning to meet shifting demands.

UPGRADE

Demand Gen campaigns will replace Google Discovery Ads later this year, which are both designed to reach users who aren’t searching for a brand. This article explains the added features Demand Gen campaigns will have, including new YouTube formats, experimentation tools, and new bidding options.

TOOLS TO MONITOR COMPETITORS’ ADS

TikTok, Meta, Google, and LinkedIn offer free tools to view competitor ads, including some performance data. These tools provide insight into ad creative, video formats, ad copy, and call-to-action messaging. Paid tools, such as Semrush and Similarweb, provide additional performance detail.

YOUTUBE UPDATES THAT AFFECT MARKETERS

5 recent changes on YouTube include AI-generated summaries for viewers, removal of clickable links in Shorts descriptions and comments, easier channel management, additional insights added to YouTube Analytics, and viewer-curated YouTube Shorts playlists.

FUTURE PROOFING YOUR CUSTOMER ENGAGEMENT STACK

In this podcast transcript, Chad Hacker, VP of Consumer and Digital Marketing at Allergan Aesthetics talks about the changing landscape of data privacy, AI targeting on digital platforms, and creating meaningful app experiences.

WHAT IS FRIEND.TECH, THE VIRAL CRYPTO SOCIAL MEDIA APP?

This crypto mobile app that garnered 101k users in under 2 weeks has many critics claiming it’s a scam.

THAN DECEMBER 2014

Elon Musk admitted X may fail after a glitch led to the automatic removal of pictures and links on posts made before December 2014. Without an official explanation of what caused the glitch, experts are speculating it could be the result of data storage cost saving efforts.

BEREAL GETS MORE SOCIAL WITH ‘FRIENDS OF FRIENDS’ FEATURE

BeReal is adding pinned posts on profiles, user mentions in posts, and replacing its Discovery feed with a Friends of Friends feed. Users will be able to see posts from users who have mutual friends on the app, so long as they’re opted in.

AI ETHICS: HOW MARKETERS SHOULD EMBRACE INNOVATION RESPONSIBLY

AI ethical concerns include misinformation, bias and discrimination, privacy concerns, and lack of accountability. This post tackles 5 steps to mitigate these ethical risks, including setting rules and responsibilities for AI use, maintaining transparency, and ensuring continuous education across teams.

YOUR DEEP, EASY GUIDE TO DEEP LINKING AND WHY IT MATTERS FOR SEO

Deep linking is the practice of linking to specific pages on a website or app. This post explains how to deep link and its benefits, increase site navigability and conversion rate, and boost link equity to key pages.

CHATGPT PROMPTS FOR PAY-PER-CLICK ADS

This post presents ChatGPT prompts to make paid media campaign planning and setup both quicker and easier. It includes prompts for grouping keywords by intent, generating ad copy, finding related keywords, and suggesting audience targeting for social media ads.

8 NEW GA4 FEATURES YOU ABSOLUTELY CAN’T IGNORE

This article outlines 8 new Google Analytics 4 (GA4) features that app marketers should use. These include a method to identify users opted-out of notifications, an audience builder for Ads, and a more accurate and privacy-safe way to measure app conversions from web campaigns.

Finding the balance between being ambitious and inspiring while also being practical and achievable can be challenging. This post shares mission and vision statements from 32 companies for inspiration.

AI-GENERATED CONTENT: TO LABEL OR NOT TO LABEL?

There are dissenting opinions about disclosing AI use to users. 85% of marketers use AI to produce content. Many policymakers are advocating for AI labeling, while Google says it is not a necessity and it could detract from the user experience.

FROM MAD MEN TO MACHINES? BIG ADVERTISERS SHIFT TO AI

Leading advertisers like Nestle and Unilever are using ChatGPT and DALL-E 2 to write campaign briefs, product descriptions, and social content for their ad campaigns. While the potential for greater speed and reduced expenses is clear, apprehensions with security and copyright risks from AI tools persist.

EXPLORING LUXURY BRANDS’ MOST FASCINATING POP-UP STORES

8 examples of luxury pop-up stores and how they help brands build their identity in addition to selling products.

ETSY DEBUTS BABY REGISTRY

Etsy enters the baby goods market after finding its users search for a baby item every second on its website.

RELEVANT OPPORTUNITIES IN THE APP

Job matchmaking will soon launch on X even though it’s unclear what data X will use to determine job relevancy.

YOUTUBE IS STILL TRACKING KIDS THROUGH ITS ADS, STUDY SAYS

STATEMENTS

UBER CASH: THE SECRET TO UBER’S GROWTH AND LOYALTY GAME

THE SEO STRATEGY FOR AI SEARCH ENGINES

THE COMPREHENSIVE AUTO-GPT GUIDE

Auto-GPT is a chatbot built on GPT-4 that can be used for various natural language processing tasks. It works as a personal assistant and can help marketers generate ideas, develop drafts or summaries, and suggest writing improvements. This guide provides step-by-step instructions on how to use it.

WHEN TO INVEST IN MARKETING

THREE MARKETING LESSONS FROM THE POLITICAL REALM

ACCORDING TO META

PRODUCT PLACEMENTS CAN DRIVE SEARCHES AND PURCHASES, RESEARCH FINDS

PETCO EXPANDS DOORDASH PARTNERSHIP, ENHANCES APP

CONTENT

HOW AI HELPS VIDEO MARKETERS MOVE AT THE SPEED OF CULTURE