Parse notes
Elon Musk admitted X may fail after a glitch led to the automatic removal of pictures and links on posts made before December 2014. Without an official explanation of what caused the glitch, experts are speculating it could be the result of data storage cost saving efforts.
BeReal is adding pinned posts on profiles, user mentions in posts, and replacing its Discovery feed with a Friends of Friends feed. Users will be able to see posts from users who have mutual friends on the app, so long as they’re opted in.
AI ethical concerns include misinformation, bias and discrimination, privacy concerns, and lack of accountability. This post tackles 5 steps to mitigate these ethical risks, including setting rules and responsibilities for AI use, maintaining transparency, and ensuring continuous education across teams.
Deep linking is the practice of linking to specific pages on a website or app. This post explains how to deep link and its benefits, increase site navigability and conversion rate, and boost link equity to key pages.
This post presents ChatGPT prompts to make paid media campaign planning and setup both quicker and easier. It includes prompts for grouping keywords by intent, generating ad copy, finding related keywords, and suggesting audience targeting for social media ads.
This article outlines 8 new Google Analytics 4 (GA4) features that app marketers should use. These include a method to identify users opted-out of notifications, an audience builder for Ads, and a more accurate and privacy-safe way to measure app conversions from web campaigns.
Finding the balance between being ambitious and inspiring while also being practical and achievable can be challenging. This post shares mission and vision statements from 32 companies for inspiration.
There are dissenting opinions about disclosing AI use to users. 85% of marketers use AI to produce content. Many policymakers are advocating for AI labeling, while Google says it is not a necessity and it could detract from the user experience.
Leading advertisers like Nestle and Unilever are using ChatGPT and DALL-E 2 to write campaign briefs, product descriptions, and social content for their ad campaigns. While the potential for greater speed and reduced expenses is clear, apprehensions with security and copyright risks from AI tools persist.
8 examples of luxury pop-up stores and how they help brands build their identity in addition to selling products.
Etsy enters the baby goods market after finding its users search for a baby item every second on its website.
Job matchmaking will soon launch on X even though it’s unclear what data X will use to determine job relevancy.