GOOGLE RELEASES AUGUST 2023 BROAD CORE UPDATE
Search algorithm updates can cause SEO rankings to noticeably change - website owners should not make drastic changes if they see their rankings decline.
searchengineland.com2 min read
TLDR MARKETING 2023-08-23
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01NEWS & TRENDS
FACEBOOK AND INSTAGRAM
Meta users in the EU will be able to opt for a chronologically ordered feed that only includes content from users they follow. Search results will also exclude personalized results based on user activity. Meta is also expanding its EU Ads Library to include run dates and the specific targeting parameters used.
socialmediatoday.com3 min read
TRENDS THAT BRANDS SHOULD KEEP TABS ON FOR THE REST OF THE YEAR
This article highlights influential shifts, including redefined luxury exclusivity driven by fandom communities, the rise of AI-generated content shaping perception of reality, and the adoption of “pop culture nihilism” for coping with dark times. Brands are advised to adjust their VIP experiences, use AI transparently, and incorporate dark humor to align with evolving consumer needs.
marketingbrew.com3 min read
02STRATEGIES & TACTICS
GAMIFICATION STRATEGIES TO ENGAGE AND RETAIN USERS
Companies using gamification for customer engagement are 7 times more profitable. Strategies to increase user retention include creating fun loyalty games, offering attractive rewards, and integrating social features.
inturact.com8 min read
“SOFT” INVESTMENT FALLACY
Businesses often fall into the trap of prioritizing performance over brand marketing during economic uncertainties. This article emphasizes the importance of building sustainable growth by nurturing a brand’s identity and reputation.
sproutsocial.com5 min read
MAINTAINING PRODUCT MARKET FIT ON A WINDY ROAD
Achieving product market fit requires a constant adaptation to customer needs and market dynamics. This involves understanding if a product remains relevant to customers, assessing marketing changes, and refining product positioning to meet shifting demands.
angelasanturbano.substack.com7 min read
03RESOURCES & TOOLS
UPGRADE
Demand Gen campaigns will replace Google Discovery Ads later this year, which are both designed to reach users who aren’t searching for a brand. This article explains the added features Demand Gen campaigns will have, including new YouTube formats, experimentation tools, and new bidding options.
wordstream.com9 min read
TOOLS TO MONITOR COMPETITORS’ ADS
TikTok, Meta, Google, and LinkedIn offer free tools to view competitor ads, including some performance data. These tools provide insight into ad creative, video formats, ad copy, and call-to-action messaging. Paid tools, such as Semrush and Similarweb, provide additional performance detail.
practicalecommerce.com3 min read
04MISCELLANEOUS
YOUTUBE UPDATES THAT AFFECT MARKETERS
5 recent changes on YouTube include AI-generated summaries for viewers, removal of clickable links in Shorts descriptions and comments, easier channel management, additional insights added to YouTube Analytics, and viewer-curated YouTube Shorts playlists.
socialmediaexaminer.com4 min read
FUTURE PROOFING YOUR CUSTOMER ENGAGEMENT STACK
In this podcast transcript, Chad Hacker, VP of Consumer and Digital Marketing at Allergan Aesthetics talks about the changing landscape of data privacy, AI targeting on digital platforms, and creating meaningful app experiences.
segment.com28 min read
05QUICK LINKS
WHAT IS FRIEND.TECH, THE VIRAL CRYPTO SOCIAL MEDIA APP?
This crypto mobile app that garnered 101k users in under 2 weeks has many critics claiming it’s a scam.
mashable.com4 min read