TLDR MARKETING 2023-08-24

META ADDS BRANDED CONTENT CAMPAIGN OVERSIGHT INTO ITS ADS LIBRARY

X OFFERS BUSINESSES $250 IN AD CREDITS TO WIN BACK SMBS

19 EMAIL MARKETING MISTAKES THAT AFFECT OPEN, CLICK, CONVERSION RATES

Common mistakes that may cause email marketing campaigns to fail include not clearly defining the purpose of the email, planning only sales-focused emails, and stacking too many CTAs.

ANALYZING BACKLINKS: THE KEY TO SEO SUCCESS

HOW TO INCREASE WEBSITE SPEED: AN ECOMMERCE GUIDE

EVERY QUARTER

This playbook contains 44 insights from companies dominating search results and the changes they made in the last quarter. It covers SEO updates from Time.com, Tech Radar, The Wall Street Journal, LifeHack, and many others.

HOW AI MAKES ANY MARKETING TASK MORE PRODUCTIVE

THE POWER OF COLOR IN UX

This is a deep dive into the world of color in emotional design. It explores the psychology of color, how it paints user perceptions, and how strategic color combinations can be used to create impactful user experiences. Examples of how Asana, Airbnb, Trello, and Pinterest use strategic color schemes in their products are shared.

10+ BOOK IDEAS (& EXERCISES) TO UNLOCK YOUR STORYTELLING GENIUS

Like book writers, marketers also often hit a wall when writing marketing content. This post shares strategies and exercises authors use to generate book ideas that marketers can adopt. For instance, getting inspiration through mind mapping, dialogue observations, photographic inspiration, and character interviews.

BATH & BODY WORKS LOYALTY MEMBERS NOW MAKE UP 75% OF US SALES

MARKETERS HAVE PULLED BACK ON GROWTH STRATEGIES

TIKTOK PLANS TO BAN LINKS TO OUTSIDE E-COMMERCE SITES LIKE AMAZON

ONE BIG SUBWAY CHALLENGE: ITS ONLINE REPUTATION