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Overlooked holes in your messaging could cause a trust gap for potential customers. To avoid this, ask ChatGPT to review your website copy and identify gaps. You can use the same tactic on competitor sites.
This repository contains a collection of automations and experiments related to social media, SEO, and PR. Their use cases include customized AI analysis of TikTok videos, news media monitoring and clustering, and persona motivation research.
Almost 60% of web traffic is mobile, so a great mobile app landing page is essential. This article analyzes desktop and mobile examples from Shopify, Squarespace, Pumble, Staffbase, and Dynamic Yield.
This ice cream brand was able to grow significantly without any ad spend. Brands can emulate its success by investing in standout packaging, both physical and digital. Additionally, companies can launch meaningful partnerships or invest in PR, promotions, and events, ideally at a local level.
More luxury brands are leveraging sports culture to create connections with broader audiences. Collaborations like Adidas X Gucci blur the lines between high society and everyday culture, extending an invitation to diverse communities to experience luxury on their terms. This strategy led to a 27% increase in brand engagement from younger demographics.
A brand is the promise that a company makes combined with the experience customers have.
SynthID can generate a watermark that is invisible to the human eye but easily caught by a dedicated AI detection tool. Google Cloud customers who use the Vertex AI platform and Imagen image generator will be able to embed and detect the watermark. Google hopes SynthID will become an internet-wide standard in the future.
Community Notes requires consensus among participant ratings for a note to be appended to a post. X is adding a “Needs Your Help” timeline to get more ratings in order to increase the number of live notes. X also updated its scoring algorithm to reduce the amount of notes that appear and disappear.
These trends help brands craft strategies that connect with audiences, enhance brand visibility, and drive business growth. They include creating content that educate and entertain in the form of bite-sized digestible formats, using employees as brand advocates on their personal social accounts, and tapping into the booming creator economy.
As the number of digital voice assistants grows, people are using voice search more often. This article contains optimization tips including focusing on long-tail and question keywords, practicing local SEO, and improving your site's technical SEO.
This article covers 7 on-page SEO best practices to avoid wasting content marketing dollars. Create quality content for high impact keywords, like Asana did to rank for “morning routine” and related keywords. Next, bolster the content with effective metadata, header tags, optimized images, internal links, and mobile optimization.
This article contains campaigns and content from brands that performed well and provides reasons why. Examples include Adobe's free image background remover, Cars.com's auto loan calculator, and CoinDesk’s Bitcoin market data.
Title tags that include keywords rank in the top 5 positions of Google 85% of the time. Additionally, 90% of the rankings in the top 1-5 use either title or sentence case in titles and meta descriptions. It’s good to revisit fundamental SEO elements like these to ensure they’re not hurting your rankings.
Digital accessibility isn’t only about being inclusive but also about fulfilling legal and ethical obligations. This article explores 5 strategies for weaving digital accessibility deeply into the fabric of your company.
Mattel started by selling picture frames and using leftover wood to build dollhouse furniture before creating Barbie, Hot Wheels, and many other successful toys.
Sustainable Skylines just received FAA approval to fly drones with aerial ad banners. It is planning to start operations in Miami Beach before expanding.
With the 2024 presidential election approaching and the lack of regulation, there is concern that AI will be widely used to propagate political misinformation.
Yahoo has introduced a full suite of tools on Yahoo Mail to help users save time and money, making strides toward an assistive inbox. The new Shopping Saver tool surfaces gift cards, discount codes, and store credits that people may have forgotten about.
Pop culture speculation that NFL games were “scripted” inspired the league’s kickoff ads. Playing into these rumors makes this ad stand out among other star-studded ads on TV. The campaign has 16 additional pieces of content slated throughout the season.
This post explains how to leverage buyer psychology to boost sales. Tips include emphasizing value and ROI instead of cost, avoiding option overload, and being careful when comparing prices with competing products.
This post outlines 10 frameworks for telling better stories, including DIBBs (data, insight, belief, bet), Before/After/Bridge, FAB (features, advantages, benefits), and more.
Notion AI is a productivity powerhouse. This post shows how to summarize massive amounts of information, translate entire documents fluently, and create pie charts and comparison tables.
This guide suggests 12 tone modifiers to include in your AI chatbot prompts depending on the application. For example, “Professional and Trustworthy” is appropriate for About Us page copy, while “Urgent and Persuasive” is best for sale announcements.
This guide discusses how to balance competing SEO demands. It covers trade-offs from topics including volume of URLs, content quantity vs. quality, local focus vs. global reach, and website speed vs. functionality.
The AI hype cycle has reached its peak, allowing organizations to move beyond the buzz and focus on effectively integrating AI into their operations. This author coins an “AI-Ready Stack” blueprint for organizations, taking basic principles of people, process, and technology to advance in an AI world.
The role of a CMO is hard, requiring expertise in all areas of marketing - brand/comms, demand gen, and product marketing. This author shares the top 4 duties CMOs need to do to keep their jobs, including setting the company strategy, creating financial impact, building and managing the team, and evangelizing the company and marketing strategy.
Walmart now offers same-day delivery for its hot rotisserie chicken - pitting itself against restaurants. The company also launched a digital recipe hub that allows customers to select a recipe and add all the ingredients to their online cart. These services are part of Walmart’s new omnichannel strategy to take consumer experiences and convenience to the next level.
This post shares examples of how IKEA, Walmart, and Netflix earn their customers’ appreciation and future businesses by knowing and addressing their future needs in advance.
SeaWorld made it easier for customers to get complimentary admission for future visits after running an expensive attendance promotion that yielded poor results.