TLDR Marketing

TLDR MARKETING 2023-08-30

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02STRATEGIES & TACTICS

VOICE SEARCH OPTIMIZATION: 6 TIPS TO IMPROVE YOUR RESULTS

As the number of digital voice assistants grows, people are using voice search more often. This article contains optimization tips including focusing on long-tail and question keywords, practicing local SEO, and improving your site's technical SEO.

semrush.com12 min read

WHAT IS ON-PAGE SEO? TIPS AND EXAMPLES

This article covers 7 on-page SEO best practices to avoid wasting content marketing dollars. Create quality content for high impact keywords, like Asana did to rank for “morning routine” and related keywords. Next, bolster the content with effective metadata, header tags, optimized images, internal links, and mobile optimization.

foundationinc.co15 min read

03RESOURCES & TOOLS

7 INSPIRING CONTENT MARKETING EXAMPLES

This article contains campaigns and content from brands that performed well and provides reasons why. Examples include Adobe's free image background remover, Cars.com's auto loan calculator, and CoinDesk’s Bitcoin market data.

ahrefs.com8 min read

04MISCELLANEOUS

85% OF TITLES FEATURE KEYWORDS IN POSITIONS 1-5 OF GOOGLE

Title tags that include keywords rank in the top 5 positions of Google 85% of the time. Additionally, 90% of the rankings in the top 1-5 use either title or sentence case in titles and meta descriptions. It’s good to revisit fundamental SEO elements like these to ensure they’re not hurting your rankings.

searchengineland.com2 min read

PROACTIVE DIGITAL ACCESSIBILITY: 5 STRATEGIES TO SHIFT LEFT

Digital accessibility isn’t only about being inclusive but also about fulfilling legal and ethical obligations. This article explores 5 strategies for weaving digital accessibility deeply into the fabric of your company.

onwardsearch.com3 min read