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Google Slides has an entire ecosystem of add-ons to help make decks more engaging. This article shares add-ons and apps like Poll Everywhere, Noun Project, Slides Carnival, and Pear Deck. If you’re not a Google fan, there are also alternatives to Slides, including iA Presenter, Pitch, and Beautiful.ai.
T-Mobile almost failed because it focused too much on copying competitors. Its team used “framestorming” to identify the right problem to solve and took its market share from 10% to almost 30%. Framestorming encourages you to actively reframe a question and challenge its assumptions before jumping into solution mode.
This article shares insights about the shortcomings of Cascade, a B2B SaaS startup. Cascade raised $5.3M in a seed round but failed to scale, so the founders opted for a soft landing. Among the key lessons from the failure: the founders did not have a well-defined ideal customer profile to target with their product.
Umault, a B2B video ad agency, dissects the viral success of their Halloween parody, “Possessed”. The video is in the link and is under 1.5 minutes—it pokes fun at boring B2B stereotypes. In the podcast transcript, the creator shares his ideation process, and that there’s no secret formula or checklist for creating “jackpot” content. Create a macro strategy—treat it like a box, and think of ideas that are 10-20% outside of that box.
This article covers the latest YouTube changes that impact marketers, including YouTube eCommerce features, AI tools for content creation, and improvements to YouTube analytics.
High-quality footer links help your site visitors as well as your organic search performance.
A platform-by-platform breakdown of social media trends and predictions for the new year. Messaging tools for businesses will increase, Threads may match X’s user numbers by mid-next year, and Pinterest-branded AR displays will be more prevalent in local shopping malls.
Meta is launching a subscription service for Instagram and Facebook in Europe in response to the EU's regulations regarding ad targeting and data collection practices. It is priced at €9.99 per month for the web version and €12.99 per month for iOS and Android. The subscription service enables users to eliminate ads.
Keyword research is a challenging process and there are many pitfalls a SEO rookie can fall into. Common mistakes include focusing only on high-volume or info-intent keywords, not doing enough research into how the ICP searches for solutions, and not looking at keywords competitors are targeting. This article provides tips on how to avoid these mistakes.
99% of B2B videos fall into 2 categories: brand and services videos. Videos may come across too high-level, scripted, and self-promotional. The key is to focus on customer videos designed to add value by sharing best practices, free advice, and industry insights. This collaborative piece shares tips on how to structure videos, disseminate video content based on buyers’ journeys, and use striking visuals, audio, and animations.
Hey is a paid email service. They created a 2 minute demo video of how the platform works and recorded a live feedback review of the demo video editing process. It’s an interesting look into how the creators strategize storyboarding, copywriting, and landing the message delivery.
Brand combination searches involve combining a brand with a generic keyword in search queries, for example, users adding "Reddit" when searching for a product review. This type of search is growing in relevance and can generate traffic. It is not a tactic, but rather the outcome of good content and user experience.
Any brand that meets the Small Business badge criteria, and has the badge featured on their products in search or detail pages, is eligible for inclusion in Amazon’s Small Business search filter results.
Over the past century, savvy marketing transformed simple farm foods into iconic breakfast choices such as bacon, cereal, and orange juice. Several brands linked breakfast habits to notions of health, identity, and comforting routine, but inadvertently contributed to obesity and health issues due to calorie-heavy breakfasts.
This author describes how they used ChatGPT to diagnose a traffic drop and create a concrete list of things to fix.
This experiment tested the reach of Reels on Instagram with 3 or 30 hashtags and found out that the version with more hashtags was more effective and got more views.
The no-code integration enables HubSpot customers to deploy lead-generating ads on TikTok and automatically sync leads to HubSpot’s Smart CRM in real-time. Brands can then engage leads with personalized campaigns across channels using HubSpot's Marketing Hub and leverage HubSpot's robust AI-powered reporting. The integration is currently only available in the U.S. and Canada.
This report looks at how over 4,000 global leaders are thinking about the benefits and pitfalls of AI’s evolving role in marketing and the creative process. It’s broken down into 4 categories: measuring generative AI adoption in creative fields, how it’s disrupting creative workflows, the potential and pitfalls, and future outlook.
Input relevant keywords into Pinterest’s Growing Trends report to find relevant content topics that are growing in search volume. You must create a free Pinterest business account to access the report.
Brand messaging is instrumental to shape consumer perception and increase long-term revenue. This guide covers how to create a brand messaging framework and provides a free template. It includes a free template and examples from 5 brands, including Liquid Death, Under Armour, and Workday.
GETitOUT extracts pain points and goals from competitors’ websites to generate buyer personas. It also produces marketing copy for each persona for landing pages, emails, and more.
A list of 18 books to help you write better, be more creative, and grow brands.
Live Tinted leveraged a 75,000-person-strong online community into a loyal and passionate customer base for the brand — months before they had a product to sell. It started with the founder posting beauty hacks for her skin tone, which grew into a brand page with daily posts and UGC. She then used feedback from this community to identify the biggest pain points and decide which products to launch.
Retailers are switching up their marketing tactics as CPAs rise. Brands should focus on building brand equity when conversion rates are suffering. Marketers should also consider new buyer journeys, as consumers increasingly visit sites via product pages instead of the homepage.
Improve conversion rates by testing product images, social proof, and users’ return loops.
Don’t become so distracted by short-term tactics that you lose sight of long-term growth.
The subscription model creates challenges for marketers: ads will be less effective and have less reach, brands must rely more on organic social reach to reach subscribed users, and small businesses with limited resources will struggle to compete.