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The no-code integration enables HubSpot customers to deploy lead-generating ads on TikTok and automatically sync leads to HubSpot’s Smart CRM in real-time. Brands can then engage leads with personalized campaigns across channels using HubSpot's Marketing Hub and leverage HubSpot's robust AI-powered reporting. The integration is currently only available in the U.S. and Canada.
This report looks at how over 4,000 global leaders are thinking about the benefits and pitfalls of AI’s evolving role in marketing and the creative process. It’s broken down into 4 categories: measuring generative AI adoption in creative fields, how it’s disrupting creative workflows, the potential and pitfalls, and future outlook.
Input relevant keywords into Pinterest’s Growing Trends report to find relevant content topics that are growing in search volume. You must create a free Pinterest business account to access the report.
Brand messaging is instrumental to shape consumer perception and increase long-term revenue. This guide covers how to create a brand messaging framework and provides a free template. It includes a free template and examples from 5 brands, including Liquid Death, Under Armour, and Workday.
GETitOUT extracts pain points and goals from competitors’ websites to generate buyer personas. It also produces marketing copy for each persona for landing pages, emails, and more.
A list of 18 books to help you write better, be more creative, and grow brands.
Live Tinted leveraged a 75,000-person-strong online community into a loyal and passionate customer base for the brand — months before they had a product to sell. It started with the founder posting beauty hacks for her skin tone, which grew into a brand page with daily posts and UGC. She then used feedback from this community to identify the biggest pain points and decide which products to launch.
Retailers are switching up their marketing tactics as CPAs rise. Brands should focus on building brand equity when conversion rates are suffering. Marketers should also consider new buyer journeys, as consumers increasingly visit sites via product pages instead of the homepage.
Improve conversion rates by testing product images, social proof, and users’ return loops.
Don’t become so distracted by short-term tactics that you lose sight of long-term growth.
The subscription model creates challenges for marketers: ads will be less effective and have less reach, brands must rely more on organic social reach to reach subscribed users, and small businesses with limited resources will struggle to compete.