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A survey question should only be asked when it can help you learn something or act on something – otherwise, you should probably cut it. This guide walks through how to write good survey questions, as well as tools, timing, and utilizing results.
GrowthAssistant hit $50K MRR in its first 100 days and has grown to over $11 million with major clients in less than three years. It was able to achieve this with just 8 employees and zero ad spend. GrowthAssistant did this by putting a huge focus on who it hired, leveraging organic social, and goaling marketing against the number of meetings held instead of just the number of leads driven.
This interview covers how communities factor into growth, branding, and product support, as well as their role in an emerging category. Oftentimes in category building, the community will play a pivotal role in product creation and refinement. However, the community-led approach can be more slow-going than other traditional growth methods. The interview contains examples of community-led products as well as anecdotes from the interviewee’s 15 years of experience building communities.
Loblaw Digital faced challenges establishing a company-wide design system due to the diverse nature of its digital properties. This piece shares how various stakeholders within the company and product and technology partners worked together to make the design system come to life. It continues to be a living, breathing system to support the organization’s evolving needs.
The KALM retro has four main components: Keep, Add, Less, and More. It’s a simple but effective way to improve marketing campaigns continuously. This post includes a template.
Instagram Guides are going away as of December 15, with all existing Guides on profiles to be converted to Collections.
Despite its financial growth and diverse advertising avenues, YouTube faces complexities in ad spending allocation due to its sprawling advertising structure and challenges in navigating various vendor roles within its ecosystem.
Google launched a personalized search functionality with a 'Follow' button, allowing users to subscribe to preferred topics for curated content and updates. This rollout includes modifications to search snippets, notifications on Google Discover, and a new ranking feature that prioritizes frequently visited websites in search results, providing a unique experience for each user.
Instagram introduced a slew of creative updates, including 25 new filters and customizable stickers from personal photos and videos. The updates also include streamlined Reels features like individual clip editing and text-to-speech options.
You can increase revenue for subscription products by refining checkout error messages to boost conversions, optimizing revenue recovery features to address payment issues, setting purchase defaults to annual plans, and discontinuing monthly email receipts to reduce churn.
It can be challenging to measure the impact of brand marketing as it’s a broad concept and harder to quantify than other channels. This post shares metrics that can be used to illustrate brand awareness and allow you to report on any growth or changes. These include media impressions, brand mentions, customer surveys, and reviews.
The typical content process results in underwhelming content that is dictated by SEO tools or is simply too beginner-level for your target audience. This is usually because brands have writers come up with topics to cover or they rely entirely on SEO tools to decide what and how to write. Instead, you should generate topic ideas from customer feedback or pain points. Then, the writer should interview a subject matter expert and get feedback from them throughout the writing process.
This user shares 10 tools they’ve been using daily to build their 6-month-old company, Audionotes. Loop is used for their email marketing, SparkSocial for keyword monitoring, Shots for generating product mockups, and Screen Studio to record their product walkthrough demos.
Flywheels are self-reinforcing loops that compound growth. Companies like Amazon, Uber, Slack, and Houzz developed and implemented their own flywheel strategies to expand rapidly and sustainably in competitive markets.
Both differentiation and distinction are essential for brands to stand out in competitive markets. Differentiation is based on a product, service, or brand. It comes from unique features, outstanding customer service, or memorable logos. Distinction is based on the reputation or identity of a business within its industry. A company’s vision, mission, and leadership can all contribute to this. The post includes examples of both pillars.
Working on growth in an early-stage startup or in a scale-up are two different jobs. Which one best suits your profile and aspirations?
A 4-step process to generate marketing ideas – including examples.
E-commerce stores typically see an 18% return rate. This guide shares strategies to reduce return rates and keep customers happy with an optimized returns process.
Baidu Global is set to utilize Microsoft Advertising’s Chat Ads API to offer users of its mobile keyboard, Baidu Global Keyboard, more relevant sponsored content suggestions. The partnership will begin in early 2024 in the US, Canada, UK, and Australia. Advertisers can take advantage of this by choosing “The entire Microsoft Advertising Network” for all ad group settings.
The Cisco AI Readiness Index, based on responses from over 8,000 business leaders, reveals that only 14% of respondents are prepared to “deploy some kind of AI strategy” in 2024. The rest either lack the infrastructure, policies, talent, or data to do so. There is currently a large gap between ambitions and operational realities in many companies.
A health & wellness brand wanted to increase conversions and revenue from its new subscriber email flow. It extended the welcome flow from 3 emails to 9 by adding in past newsletters with the highest CTR and last-click revenue. In the 3 months following, the welcome email flow generated an average of $2.53 per new subscriber, an increase of 181%.
Avoid writing cold emails with phrases like 'just touching base', 'pick your brain', and 'quick question'. Instead, focus on learning about your ICP in detail to tailor the content. Then, deliver it in 4-5 short sentences containing an observation, the problem, credibility, solution, and a CTA.
AI tools can simplify social media video creation. Klap and Munch each create multiple short-form videos with captions from a single YouTube video. Vidiofy generates a video from an article or blog URL, including topic highlights, image backgrounds and music, and a voiceover. Fliki generates short videos from any text, tweet, or prompt.
This post shares how to automate writing SEO title tags and meta descriptions using a Chrome plugin called SERP Snippet Extractor, Google Sheets, and ChatGPT. The links to the tools are provided in the post’s comment section.
A list of Marketing conferences taking place in 2024 in the US. It provides the date, location, and a brief summary of the topics covered. Events include B2B Marketing Exchange, Ignite USA, and Digital Summit.
Many companies treat inbound and outbound leads the same, which is a mistake. Since inbound leads already know your brand, skip the typical introduction. Focus your first call/email on getting to know them. Then, qualify them in or out of your sales pipeline using a scoring system, framework, or a set of qualification questions. This process evaluates which prospects are most interesting and closest to closing.
If done wrong, discounts can negatively impact a business and brand, diluting its margins and giving the impression that your products are not worth their regular price. This article covers the importance of leveraging data to develop the right strategy and shares how to segment customer data to tailor discounts and promote new arrival products.
75% of users form their perception of a company’s credibility based on the design of its website or app. UX microinteractions are subtle system responses, and users will undoubtedly notice if they’re not present.
This study ranks the top 10 digital advertisers by industry based on estimated ad spend. Industries covered include retail, finance, home & decor, food delivery, and media.
TikTok announced a new feature called "Add to Music App" that allows users to save songs from the videos directly on music apps.
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Americans are changing their holiday shopping habits in 2023 by spreading spending over a more extended period. Retailers are responding with strategies such as personalized promotions and ‘buy now pay later’ plans to capture cautious consumers’ holiday spending.
According to Forrester’s predictions for B2C marketing in 2024, CMOs will lead with practicality, while purpose-driven decisions may take a backseat. Speaking out on social values as a brand is deemed as ‘risky’ due to the contention that exists in the marketplace among consumers. Meanwhile, ‘practical’ investments in AI and data privacy will be more front and center in 2024.
Optibac, a UK supplement brand, increased product subscription conversions by addressing a common customer objection. Its research found that users were concerned about being locked into a long-term commitment. It added bullet points that emphasized its hassle-free skip or cancel policy in language customers would understand. This resulted in a 39% increase in new subscriptions.
Most companies put website content on social networks that fails to perform well. Website content lives on website pages (ie. blog, landing pages). It has low to medium shareability. Dark social content is built for native consumption inside of social networks and content platforms (ie. a LinkedIn post or comment thread on Reddit) and has many mechanisms to proactively share content with other people.
A prospect who is in the buying stage already has a general pulse on your topic, product, or platform. They’re looking for details a subject matter expert would know—pain points, benefits, capabilities, and features. Provide reframing for ideal outcomes or detailed demo videos.
Shopify’s Editions Summer ’23 update included 100 new features. This article highlights the most valuable ones for merchants. Shopify Bundles simplifies the process of bundling multiple product items together. Shopify Subscriptions is a native app for basic product subscription setups. Sidekick is the new AI-powered admin assistant that can help merchants improve their stores, complete tedious tasks, and make data-driven decisions.
A round-up of 11 SEO competitor analysis tools, their best use cases, and price tags. If you’re looking to compete over keywords, Semrush and Ahrefs are good choices. SparkToro lets you know where to set the spark, and BuzzSumo tells you what’s spiraling out of control on social media.
This guide covers 5 common workflows to automate—welcome series, cart abandonment, browse abandonment, post-purchase, and win-back series. Best practices include defining clear buyer personas, understanding what tasks should be automated, and tracking performance to iterate and adjust course.
Every brand should map customer objections, prepare arguments for each, and then present these on their website. Gumroad does this by creating powerful stories around each objection. For users who are unsure where to start, Gumroad assures that its tools make it easy to get started without technical expertise. It also uses real customer success stories to help potential customers see what’s possible.
Every PPC account is different, but there are common mistakes that inevitably waste budget. These include messing up internal matching, not using a third-party attribution tool, and not having a clear campaign optimization routine.
Two-thirds of Millenials and Gen Zs agree that the brands they buy tell a lot about the type of person they are, reinforcing how much people feel that brands reveal their identity.
How Hervé Léger, a brand that went from dominant to bankrupt, achieved growth under its new leadership.
Best practices include using a 4-word structure for free trials (ie. "start X days free trial"), pricing transparency, and incorporating urgency to drive higher conversion rates.
LinkedIn will be removing carousel posts, profile videos, and in-image linking on December 14. This will also result in the removal of previously posted carousels and the deactivation of in-image links. Users can still share external links in the description of any post.
Trendpop leveraged TikTok data and analyzed how creators are interacting with this holiday’s biggest trends to create its 2023 Holiday Trend Report. The report covers the biggest trends and creators to watch for in the categories of food and drink, beauty, fashion, aesthetics, and sports/fitness.
YouTube is debuting a new For You section for creators’ channels on November 20 that will be personalized to whoever opens the page. The section will recommend a mix of content from creators’ channels to viewers based on their watch history. Creators can turn the feature on or off in the customization menu under channel settings. YouTube advises creators to review settings and select formats before the rollout.